Cogent Business & Management
Volume 9, 2022 - Issue 1
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BANKING & FINANCE
Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
Teerada Cattapan1 Center of Excellence for Tourism Business Management and Creative Economy, School of Management, Walailak University, Nakhon Si Thammarat, ThailandView further author information
& Siwarit Pongsakornrungsilp1 Center of Excellence for Tourism Business Management and Creative Economy, School of Management, Walailak University, Nakhon Si Thammarat, ThailandCorrespondence[email protected]
View further author information
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Article: 2087460
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Received 18 Apr 2022, Accepted 03 Jun 2022, Published online: 14 Jun 2022
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