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Cogent Business & Management Volume 9, 2022 - Issue 1

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OPERATIONS, INFORMATION & TECHNOLOGY

Understanding online purchase intention: the mediating role of attitude towards advertising

Hai Ho Nguyen1 Hong Bang International University, Vietnam;2 Ho Chi Minh City’s Party Committee, VietnamView further author information

Bang Nguyen-Viet3 University of Economics Ho Chi Minh City, Ho Chi Minh City, VietnamCorrespondence[email protected]

https://orcid.org/0000-0001-9395-1937 View further author information

Yen Thi Hoang Nguyen3 University of Economics Ho Chi Minh City, Ho Chi Minh City, VietnamView further author information

Tin Hoang Le3 University of Economics Ho Chi Minh City, Ho Chi Minh City, VietnamView further author information

Article: 2095950 | Received 10 May 2022, Accepted 20 Jun 2022, Published online: 05 Jul 2022

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https://doi.org/10.1080/23311975.2022.2095950
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