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Cogent Business & Management Volume 9, 2022 - Issue 1
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MANAGEMENT

Understanding effective factors affecting brand equity

Bhumiphat Gilitwala2 Graduate School of Business (GSB), Assumption University, Bangkok, ThailandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-9929-1036View further author information
ORCID Icon &
Amit Kumar Nag1 Department of Commerce, the Bhopal School of Social Sciences (BSSS), Bhopal, IndiaORCID Iconhttps://orcid.org/0000-0001-6062-8340View further author information
ORCID Icon
Article: 2104431 | Received 20 Apr 2021, Accepted 18 Jul 2022, Published online: 03 Aug 2022

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