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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

What do you see and what do you recall?: Using eye tracking to understand product placement

Jittima KongmanonCollege of Management, Mahidol University, Bangkok, ThailandView further author information
&
Phallapa PetisonCollege of Management, Mahidol University, Bangkok, ThailandCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-1650-2545View further author information
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Article: 2120263 | Received 09 Mar 2021, Accepted 29 Aug 2022, Published online: 07 Sep 2022

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