Cogent Business & Management
Volume 9, 2022 - Issue 1
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MARKETING
The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship: evidence from three European countries
Gregor Jagodič1 Faculty of Tourism, University of Maribor, Maribor, SloveniaView further author information
& Borut Milfelner2 Faculty of Economics and Business, University of Maribor, Maribor, SloveniaCorrespondence[email protected]
https://orcid.org/0000-0003-4469-3972View further author information
https://orcid.org/0000-0003-4469-3972View further author information
Article: 2128252
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Received 14 Jun 2022, Accepted 21 Sep 2022, Published online: 03 Oct 2022
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