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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

How do customer anxiety levels impact relationship marketing in electronic commerce?

Bui Thanh Khoa1 Faculty of Commerce and Tourism, Industrial University of Ho Chi Minh City, Ho Chi Minh City, VietnamCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-9878-2164View further author information
ORCID Icon &
Tran Trong Huynh2 Department of Mathematics, FPT University, Hanoi, VietnamORCID Iconhttps://orcid.org/0000-0001-9145-2894View further author information
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Article: 2136928 | Received 20 Jun 2021, Accepted 13 Oct 2022, Published online: 28 Oct 2022

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