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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

Online brand community and consumer brand trust: Analysis from Czech millennials

John Amoah1 Department of Business Administration Tomas Bata University, Zlin, Czech RepublicCorrespondence[email protected]
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,
Abdul Bashiru Jibril2 Department of Marketing and Strategy Rabat Business School International University of Rabat, Morocco;3 College of Business Administration, University of Bahrain, Kingdom of BahrainView further author information
,
Sulemana Bankuoru Egala4 Department of Informatics, Faculty of ICT, SD Dombo University of Business and Integrated Development Studies, Wa, GhanaView further author information
&
Solomon A. Keelson5 Department of Marketing and Strategy Takoradi Technical University, GhanaView further author information
Article: 2149152 | Received 07 Aug 2022, Accepted 15 Nov 2022, Published online: 25 Nov 2022

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