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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

Determinants of SMEs’ product innovation performance in Malaysia: an extended model

Maha Mohammed Yusr1 Nottingham University Business School (NUBS), University of Nottingham Malaysia (UNM)Correspondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0041-8824View further author information
ORCID Icon,
Olayemi Abdullateef Aliyu2 Al Akhawayn University in Ifrane, MoroccoView further author information
,
Amira Khattak3 Marketing Department, College of Business Administration, Prince Sultan University, Riyadh, Saudi ArabiaView further author information
,
Maruf Gbadebo Salimon4 University of Southampton MalaysiaView further author information
&
Shoaib Muhammad5 School of Business, Universiti Utara MalaysiaView further author information
Article: 2152649 | Received 06 Jul 2022, Accepted 24 Nov 2022, Published online: 20 Dec 2022

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