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Cogent Business & Management Volume 10, 2023 - Issue 1
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MANAGEMENT

Firms’ risk-taking for customers’ benefit and its relevance with performance relative to aspiration

Steve Kyungjae Lee1 Department of Business Administration, Gachon University, Seongnam, Republic of KoreaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0985-0602
ORCID Icon
Article: 2192842 | Received 11 Jul 2022, Accepted 15 Mar 2023, Published online: 22 Mar 2023

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