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Cogent Business & Management Volume 10, 2023 - Issue 2
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Marketing

The impacts of omnichannel retailing properties on customer experience and brand loyalty: A study in the banking sector

Quynh Tran Xuan1 Faculty of E-Commerce, University of Economics,The University of Danang, Danang, VietnamCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4465-1759View further author information
ORCID Icon,
Hanh T.H. Truong1 Faculty of E-Commerce, University of Economics,The University of Danang, Danang, VietnamView further author information
&
Tri Vo Quang1 Faculty of E-Commerce, University of Economics,The University of Danang, Danang, VietnamView further author information
Article: 2244765 | Received 12 Aug 2022, Accepted 01 Aug 2023, Published online: 13 Aug 2023

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