Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
Ina Melatia Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaView further author information
, Bernardinus M. Purwantoa Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0002-3831-2996View further author information
, https://orcid.org/0000-0002-3831-2996View further author information
Yessy Caturyanib Alumnae of Global Business Marketing, BINUS Business School Undergraduate Program, BINUS University, West Jakarta, IndonesiaView further author information
, Pinkan Olivia Irlianeb Alumnae of Global Business Marketing, BINUS Business School Undergraduate Program, BINUS University, West Jakarta, IndonesiaView further author information
& Yulia Arisnani Widyaningsiha Department of Management, Faculty of Economics and Business, Universitas Gadjah Mada, Yogyakarta, IndonesiaView further author information
Article: 2316941
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Received 13 Apr 2023, Accepted 06 Feb 2024, Published online: 26 Feb 2024
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