Cogent Business & Management
Volume 11, 2024 - Issue 1
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Marketing
The determinant factors of continuance intention to revisit omnichannel retailer companies: mean-end chain theory approach
Arta Moro Sundjajaa Management Department, BBS Master Program, Binus University, Jakarta, IndonesiaCorrespondence[email protected]
https://orcid.org/0000-0002-9383-1246View further author information
Prio Utomob Department of Technology Management, Universitas Multimedia Nusantara, Tangerang, Indonesia
https://orcid.org/0000-0001-8725-2275View further author information
Darrell Matthewa Management Department, BBS Master Program, Binus University, Jakarta, IndonesiaView further author information
, Garry Reverio Helliantoa Management Department, BBS Master Program, Binus University, Jakarta, IndonesiaView further author information
& Niko Sutanto Putraa Management Department, BBS Master Program, Binus University, Jakarta, IndonesiaView further author information
Article: 2332504
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Received 23 Nov 2023, Accepted 14 Mar 2024, Published online: 02 Apr 2024
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