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Cogent Business & Management Volume 11, 2024 - Issue 1
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Marketing

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Vinod SharmaSymbiosis Centre for Management and Human Resource Development, Symbiosis International (Deemed University), Pune, IndiaORCID Iconhttps://orcid.org/0000-0002-0815-8502View further author information
ORCID Icon,
Yogesh MahajanSymbiosis Centre for Management and Human Resource Development, Symbiosis International (Deemed University), Pune, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7485-0185View further author information
ORCID Icon &
Manohar KapseSymbiosis Centre for Management and Human Resource Development, Symbiosis International (Deemed University), Pune, IndiaORCID Iconhttps://orcid.org/0000-0002-1258-8599View further author information
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Article: 2371070 | Received 21 Jan 2024, Accepted 17 Jun 2024, Published online: 30 Jun 2024

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