Cogent Arts & Humanities
Volume 5, 2018 - Issue 1
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Research Article
Moderating effect of product type on online shopping behaviour and purchase intention: An Indian perspective
Shekhar Singh1 Department of Humanities & Social Sciences, Jaypee University of Engineering and Technology, Guna, IndiaCorrespondence[email protected]
https://orcid.org/0000-0002-4244-4297View further author information
Sandeep Srivastava1 Department of Humanities & Social Sciences, Jaypee University of Engineering and Technology, Guna, IndiaView further author information
| Alex Wade2 Birmingham City University, UKView further author information
(Reviewing editor)
Article: 1495043
|
Received 20 Nov 2017, Accepted 26 Jun 2018, Published online: 20 Jul 2018
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