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Research Article
Endorsement and promoting sport and physical activity to young people: exploring gender and the career status of athlete endorsers
Shima Behnoosha Sport Northland, Whangerei, New Zealand
, Geoff Dicksonb Department of Management and Marketing, La Trobe University – Melbourne Campus, Melbourne, AustraliaCorrespondence[email protected]
& Michael Naylorc Sport and Recreation, Auckland University of Technology, Auckland, New Zealand
Received 22 Jul 2022, Accepted 18 Apr 2023, Published online: 01 May 2023
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