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Case Study
Case study – spa destination branding – a strategic realignment process of five Bavarian thermal spas
Corinna PippirsFaculty European Campus Rottal-Inn, Deggendorf Institute of Technology, Pfarrkirchen, GermanyCorrespondence[email protected]
https://orcid.org/0000-0001-7924-0768View further author information
Georg Christian SteckenbauerFaculty European Campus Rottal-Inn, Deggendorf Institute of Technology, Pfarrkirchen, Germany
https://orcid.org/0000-0003-4440-4640View further author information
Pages 308-319
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Received 22 Feb 2022, Accepted 11 Aug 2022, Published online: 30 Aug 2022
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