IISE Transactions
Volume 51, 2019 - Issue 1
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Articles
Optimal demand shaping for a dual-channel retailer under growing e-commerce adoption
Nevin MutluSchool of Industrial Engineering, Eindhoven University of Technology, Eindhoven, The Netherlands; Correspondence[email protected]
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Ebru K. BishIndustrial and Systems Engineering, Virginia Tech, Blacksburg, VA, USAView further author information
Pages 92-106
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Received 21 Sep 2016, Accepted 16 Jul 2018, Published online: 06 Feb 2019
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