IISE Transactions
Volume 54, 2022 - Issue 12
Supply Chain & Logistics
Brick-and-mortar or brick-and-click? The influence of online customer reviews on a retailer’s channel strategy
Fei Yea School of Business Administration, South China University of Technology, Guangzhou, China
https://orcid.org/0000-0002-0749-7393View further author information
https://orcid.org/0000-0002-0749-7393View further author information, Lunhai Lianga School of Business Administration, South China University of Technology, Guangzhou, Chinahttps://orcid.org/0000-0003-1798-8169View further author information
https://orcid.org/0000-0003-1798-8169View further author information, Yang Tongb College of Economics and Management, Zhejiang Normal University, Jinhua, ChinaCorrespondence[email protected]
https://orcid.org/0000-0003-2332-238XView further author information
https://orcid.org/0000-0003-2332-238XView further author information, & 