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Journal of Business-to-Business Marketing Volume 14, 2007 - Issue 2
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Original Articles

The Impacts of Affective and Cognitive Social Conflict in Business-to-Business Buyer-Seller Relationships: A Comparison of New versus Ongoing Buyer-Seller Relationships

Richard E. Plank University of South Florida-Lakeland, 3433 Winter Lake Road, Lakeland, FL, 33803
,
David A. Reid Department of Professional Sales, William Paterson University, Cotsakos College of Business, Wayne, NJ, 07047
&
Stephen Newell Western Michigan University, Haworth College of Business, Department of Marketing, MS 5430, Kalamazoo, MI, 49008
Pages 41-74 | Published online: 17 Oct 2008

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