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Journal of International Consumer Marketing Volume 11, 1999 - Issue 4
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Original Articles

Attitudes of Developing Counties Towards “Country-of-Origin” Products in an Era of Multiple Brands

Barnabas A. Agbonifoh Department of Business Administration, University of Benin, Benin City, Nigeria; Department of Business Administration, University of Benin, Benin City, Nigeria
&
Jonathan U. Elimimian Marketing, Johnson C. Smith University, Charlotte, NC, 28216, USA
Pages 97-116 | Accepted 01 Dec 1998, Published online: 24 Oct 2008

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