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Journal of Professional Services Marketing Volume 16, 1998 - Issue 1
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Original Articles

The Role of Corporate Image in the Evaluation of Business-to-Business Professional Services: The Case of Consulting Engineers

Jozée Lapierre PhD École Polytechnique de Montréal, Département de mathématiques et génie industrial, C.P. 6079, Succursale Centre-ville, Montréal, Québec, Canada, H3C 3A7
Pages 21-41 | Published online: 22 Oct 2008

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