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Innovation and Entrepreneurship in Health Volume 2, 2015 - Issue

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What innovative business models can be triggered by precision medicine? Analogical reasoning from the magazine industry

Neva Bojovic1 Grenoble Ecole de Management, Grenoble, FranceCorrespondence[email protected]

Valérie Sabatier1 Grenoble Ecole de Management, Grenoble, France

Stephane Rouault2 Innovation Hub, Strategic Innovation, F Hoffmann-La Roche Ltd, Basel, Switzerland

Pages 81-94 | Published online: 29 Sep 2015

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