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ORIGINAL RESEARCH
The Effects of Power on Consumer Decision Strategies: The Mediating Role of Behavioral Approach-Inhibition Tendency and the Moderating Role of Gender
Mianlin Deng1 Department of Psychology, School of Education, Shanghai Normal University, Shanghai, People’s Republic of Chinahttps://orcid.org/0000-0001-9542-3070View further author information
, Wendian Shi1 Department of Psychology, School of Education, Shanghai Normal University, Shanghai, People’s Republic of ChinaCorrespondence[email protected]
https://orcid.org/0000-0003-3605-0782View further author information
, https://orcid.org/0000-0003-3605-0782View further author information
Hejia Chen1 Department of Psychology, School of Education, Shanghai Normal University, Shanghai, People’s Republic of ChinaView further author information
& Xiao Li1 Department of Psychology, School of Education, Shanghai Normal University, Shanghai, People’s Republic of China;2 School of Society & Culture, Party School of Ningxia Committee of C.P.C, Yinchuan, People’s Republic of Chinahttps://orcid.org/0000-0003-4781-5285View further author information
Pages 3931-3953
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Received 22 Aug 2022, Accepted 03 Dec 2022, Published online: 30 Dec 2022
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