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Psychology Research and Behavior Management Volume 17, 2024 - Issue
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ORIGINAL RESEARCH

How Does Interactivity Shape Users’ Continuance Intention of Intelligent Voice Assistants? Evidence from SEM and fsQCA

Weiyao Kang1 School of Modern Posts, Chongqing University of Posts and Telecommunications, Chongqing, People’s Republic of China;2 School of Economics and Business Administration, Chongqing University, Chongqing, People’s Republic of China
,
Bingjia Shao2 School of Economics and Business Administration, Chongqing University, Chongqing, People’s Republic of ChinaCorrespondence[email protected]
&
Yong Zhang2 School of Economics and Business Administration, Chongqing University, Chongqing, People’s Republic of China
Pages 867-889 | Received 04 Sep 2023, Accepted 12 Feb 2024, Published online: 04 Mar 2024

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