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Journal of Marketing Theory and Practice Volume 15, 2007 - Issue 2
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Original Article

Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory

Jeremy J. Sierra Northern Arizona University, Flagstaff, AZ
&
Shaun McQuitty New Mexico State University, Las Cruces, NM
Pages 99-112 | Published online: 08 Dec 2014

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