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Journal of Pharmaceutical Marketing & Management Volume 12, 1998 - Issue 4
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Original Article

Direct-to-Consumer Prescription Drug Advertising: Content Analysis and Public Policy Implications

Betty J. Parker Department of Marketing, Western Michigan University, Kalamazoo, MI, 49008
&
Linda M. Delene Department of Marketing, Western Michigan University, Kalamazoo, MI, 49008
Pages 27-42 | Received 02 Sep 1997, Accepted 30 Oct 1997, Published online: 04 Dec 2011

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