References
- A.AcarTesting the effects of incidental advertising exposure in online gaming environmentsJournal of Interactive Advertising8120074556
- R.AlgesheimerS.BorleU.M.DholakiaS.S.SinghThe impact of customer community participation on customer behaviors: An empirical investigationMarketing Science2942010756769
- R.AlgesheimerU.M.DholakiaA.HerrmannThe social influence of brand community: Evidence from european car clubsJournal of Marketing69320051934
- P.H.AndersenRelationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of coloplastIndustrial Marketing Management3432005285297
- Ant's Eye ViewAnt's eye view timeline: Sean mcdonald oversees dell community forum growth to 1.4 million registered users2008 Retrieved 2013-08-23 from 〈https://www.facebook.com/AntsEyeView〉
- R.P.BagozziU.M.DholakiaAntecedents and purchase consequences of customer participation in small group brand communitiesInternational Journal of Research in Marketing23120064561
- B.D.CarlsonT.A.SuterT.J.BrownSocial versus psychological brand community: The role of psychological sense of brand communityJournal of Business Research6142008284291
- W.W.ChinThe partial least squares approach for structural equation modelingG.A.MarcoulidesModern methods for business research1998Lawrence ErlbaumMahwah, NJ295336
- W.W.ChinHow to write up and report PLS analysesV.Esposito VinziW.W.ChinJ.HenselerH.WangHandbook of partial least squares: Concepts, methods and applications in marketing and related fields2010SpringerBerl655690
- W.W.ChinB.L.MarcolinP.R.NewstedA partial least squares latent variable modeling approach for measuring interaction effects: Results from a Monte Carlo simulation study and an electronic-mail emotion/adoption studyInformation Systems Research1422003189217
- comScore Inc.Nearly half of European online audience visit sports sites2012 Retrieved 09/25/2012 from 〈http://www.comscore.com/ger/Press_Events/Press_Releases/2012/4/Nearly_Half_of_European_Online_Audience_Visit_Sports_Sites〉
- T.B.CornwellC.S.WeeksD.P.RoySponsorship-linked marketing: Opening the black boxJournal of Advertising34220052142
- B.CovaV.CovaTribal marketing: The tribalisation of society and its impact on the conduct of marketingEuropean Journal of Marketing365/62002595620
- B.CovaS.PaceBrand community of convenience products: New forms of customer empowerment—The case “my Nutella the community”European Journal of Marketing409/10200610871105
- V.DalakasA.M.LevinThe balance theory domino: How sponsorships may elicit negative consumer attitudesAdvances in Consumer Research32120059197
- E.Delgado-BallesterM.Hernández-EspallardoBuilding online brands through brand alliances in internetEuropean Journal of Marketing429/102008954976
- S.DickinsonA.BarkerEvaluations of branding alliances between non-profit and commercial brand partners: The transfer of affectInternational Journal of Nonprofit and Voluntary Sector Marketing12120067589
- J.FahyF.FarrellyP.QuesterCompetitive advantage through sponsorship: A conceptual model and research propositionsEuropean Journal of Marketing388200410131030
- E.FangR.PalmatierK.EvansInfluence of customer participation on creating and sharing of new product valueJournal of the Academy of Marketing Science3632008322336
- K.FiloD.LockA.KargSport and social media research: A reviewSport Management Review1822015166181
- C.FornellD.F.LarckerEvaluating structural equation models with unobservable variables and measurement errorJournal of Marketing Research18119813950
- B.FreemanS.ChapmanOpen source marketing: Camel cigarette brand marketing in the “web 2.0” worldTobacco Control1832009212217
- M.GribbinsR.LaufC.SubramaniamM.J.ShawFocus on consumers: P&G's e-commerce strategyM.J.ShawE-business management: Integration of web technologies with business models2002SpringerNew York, NY109131
- R.GrohsU.WagnerS.VseteckaAssessing the effectiveness of sport sponsorships—An empirical examinationSchmalenbach Business Review5622004119138
- J.HagelA.G.ArmstrongNet gain expanding markets through virtual communities1997Harvard Business School PressBoston, MA
- J.HairM.SarstedtC.RingleJ.MenaAn assessment of the use of partial least squares structural equation modeling in marketing researchJournal of the Academy of Marketing Science4032012414433
- J.F.HairW.C.BlackB.J.BabinR.E.AndersonMultivariate data analysis7th ed.2010Pearson Prentice HallUpper Saddle River, NJ
- M.E.HambrickT.Q.Mahoney‘It's incredible-trust me’: Exploring the role of celebrity athletes as marketers in online social networksInternational Journal of Sport Management and Marketing1032011161179
- M.E.HambrickJ.M.SimmonsG.P.GreenhalghT.C.GreenwellUnderstanding professional athletes’ use of twitter: A content analysis of athlete tweetsInternational Journal of Sport Communication342010454471
- F.HeiderThe psychology of interpersonal relations1958John Wiley & SonsNew York, NY
- J.-L.HerrmannB.WalliserM.KachaConsumer consideration of sponsor brands they do not remember: Taking a wider look at the memorisation effects of sponsorshipInternational Journal of Advertising3022011259281
- J.HollandS.M.BakerCustomer participation in creating site brand loyaltyJournal of Interactive Marketing15420013445
- G.HuttonM.FosdickThe globalization of social media: Consumer relationships with brands evolve in the digital spaceJournal of Advertising Research5142011564570
- B.JahnW.KunzHow to transform consumers into fans of your brandJournal of Service Management2332012344361
- R.G.JavalgiM.B.TraylorA.C.GrossE.LampmanAwareness of sponsorship and corporate image: An empirical investigationJournal of Advertising23419944758
- J.N.KapfererG.LaurentFurther evidence on the consumer involvement profile: Five antecedents of involvementPsychology and Marketing1041993347355
- M.KatzB.HeereEmpowerment within brand communities: Overcoming the Achilles’ heel of scale-free networksSport Management Review2014
- D.H.KwakY.K.KimE.R.HirtExploring the role of emotions on sport consumers’ behavioral and cognitive responses to marketing stimuliEuropean Sport Management Quarterly1132011225250
- C.MathwickC.WiertzK.de RuyterSocial capital production in a virtual p3 communityJournal of Consumer Research3462008832849
- J.H.McAlexanderJ.W.SchoutenH.F.KoenigBuilding brand communityJournal of Marketing66120023854
- G.McWilliamBuilding stronger brands through online communitiesSloan Management Review41320004354
- T.MeenaghanD.McLoughlinA.McCormackNew challenges in sponsorship evaluation actors, new media, and the context of praxisPsychology & Marketing3052013444460
- M.MolesworthReal brands in imaginary worlds: Investigating players’ experiences of brand placement in digital gamesJournal of Consumer Behaviour542006355366
- J.MotionS.LeitchR.J.BrodieEquity in corporate co-brandingEuropean Journal of Marketing377/8200310801094
- A.M.MunizT.C.O’GuinnBrand communityJournal of Consumer Research2742001412432
- S.NambisanR.A.BaronInteractions in virtual customer environments: Implications for product support and customer relationship managementJournal of Interactive Marketing21220074262
- D.NickellT.B.CornwellW.J.JohnstonSponsorship-linked marketing: A set of research propositionsJournal of Business & Industrial Marketing2682011577589
- R.L.OliverWhence consumer loyalty?Journal of Marketing63Special Issue 199919993344
- R.W.PalmatierL.K.ScheerJ.-B.E.M.SteenkampCustomer loyalty to whom?. Managing the benefits and risks of salesperson-owned loyaltyJournal of Marketing Research4422007185199
- A.F.PayneK.StorbackaP.FrowManaging the co-creation of valueJournal of the Academy of Marketing Science36120088396
- P.M.PodsakoffD.W.OrganSelf-reports in organizational research: Problems and prospectsJournal of Management1241986531544
- S.PongsakornrungsilpJ.E.SchroederUnderstanding value co-creation in a co-consuming brand communityMarketing Theory1132011303324
- D.Y.PyunH.H.KwonT.J.ChonJ.W.HanHow does advertising through sport work? Evidence from college students in SingaporeEuropean Sport Management Quarterly12120124363
- P.QuesterA.L.LimProduct involvement/brand loyalty: Is there a link?The Journal of Product and Brand Management121200322
- A.A.RaneyL.M.ArpanK.PashupatiD.A.BrillAt the movies, on the web: An investigation of the effects of entertaining and interactive web content on site and brand evaluations,Journal of Interactive Marketing17420033853
- W.ReinartzM.HaenleinJ.HenselerAn empirical comparison of the efficacy of covariance-based and variance-based SEMInternational Journal of Research in Marketing2642009332344
- S.RinesDriving business through sport. Part 3, Activation & case studies2nd ed.2009International Marketing ReportsBuckfastleigh
- C.M.RingleS.WendeA.WillSmartpls 2.0 m3 beta Hamburg: SmartPLS2005 Retrieved from 〈http://www.smartpls.de〉
- M.S.RosenbaumReturn on community for consumers and service establishmentsJournal of Service Research1122008179196
- J.SantomierNew media, branding and global sports sponsorshipInternational Journal of Sports Marketing & Sponsorship10120081528
- V.ShankarA.K.SmithA.RangaswamyCustomer satisfaction and loyalty in online and offline environmentsInternational Journal of Research in Marketing2022003153175
- S.ShapiroD.J.MacInnisS.E.HecklerThe effects of incidental ad exposure on the formation of consideration setsJournal of Consumer Research241199794104
- C.StavrosM.D.MengK.WestbergF.FarrellyUnderstanding fan motivation for interacting on social mediaSport management review1742014455469
- J.-B.E.M.SteenkampF.HofstedeM.WedelA cross-national investigation into the individual and national cultural antecedents of consumer innovativenessJournal of Marketing63219995569
- W.A.SuttonM.A.McDonaldG.R.MilneJ.CimpermanCreating and fostering fan identification in professional sportsSport Marketing Quarterly6119971522
- H.TajfelSocial psychology of intergroup relationsAnnual Reviews in Psychology3311982139
- H.TajfelJ.C.TurnerAn integrative theory of intergroup conflictW.G.AustinS.WorchelThe social psychology of intergroup relations1979Brooks/Cole Pub. CoMonterey, CA3347
- H.ThorbjornsenM.SupphellenThe impact of brand loyalty on website usageJournal of Brand Management1132004199208
- F.von LoewenfeldBrand communities – erfolgsfaktoren und ökonomische relevanz von markengemeinschaften2006Universitäts-VerlagWiesbaden, Deutscher
- C.S.WeeksT.B.CornwellJ.C.DrennanLeveraging sponsorships on the internet: Activation, congruence, and articulationPsychology & Marketing2572008637654
- M.WetzelsG.Odekerken-SchröderC.van OppenUsing PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustrationManagement Information Systems Quarterly3312009177195
- J.WiesekeM.AhearneS.K.LamR.van DickThe role of leaders in internal marketingJournal of Marketing7322009123145
- B.WilsonUsing PLS to investigate interaction effects between higher order branding constructsV.Esposito VinziW.W.ChinJ.HenselerH.WangHandbook of partial least squares: Concepts, methods and applications in marketing and related fields2010SpringerBerlin/Heidelberg621652
- J.WirtzA.Den AmbtmanJ.BloemerC.HorváthB.RamaseshanJ.Van De KlundertManaging brands and customer engagement in online brand communitiesJournal of Service Management2432013223244
- D.M.WoisetschlägerV.HartlebM.BlutHow to make brand communities work: Antecedents and consequences of consumer participationJournal of Relationship Marketing732008237256
- J.S.WonC.B.GreenJ.K.YongL.SeunghwanJ.SchenewarkThe effect of web cohesion, web commitment, and attitude toward the website on intentions to use NFL teams’ websitesSport Management Review1032007231252
- H.WoratschekC.HorbelB.PoppThe sport value framework—A new fundamental logic for analyses in sport managementEuropean Sport Management Quarterly1412014624
- M.YoshidaB.HeereB.GordonPredicting Behavioral Loyalty Through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team ItselfJournal of Sport Management2932015318333
- M.E.ZagliaBrand communities embedded in social networksJournal of Business Research6622013216223
- J.L.ZaichkowskyMeasuring the involvement constructJournal of Consumer Research1231985341352
- R.B.ZajoncAttitudinal effects of mere exposureJournal of Personality and Social Psychology92p219681
- V.A.ZeithamlL.L.BerryA.ParasuramanThe behavioral consequences of service qualityJournal of Marketing60219963146