The structural model of relations between country of origin and the perceived brand name value

References

• AAKER, D.A. and JACOBSON, R. (1994) The financial information content of percieved quality. Journal of Marketing Research 31(2): 191–201.
   Web of Science ®Google Scholar
• BILKEY, W.J. and NES, E. (1982) Country–of–origin effects on products evaluations. Journal of International Business Studies 13(1): 88–99.
   Web of Science ®Google Scholar
• BLATTBERG, R.C. and WINNIEWSKI, K.J. (1989) Price-induced patterns of competition. Marketing Science 8(4): 291–309.
   Web of Science ®Google Scholar
• BOULDING, W., LEE, E. and STAELIN, R. (1994) Mastering the mix: Do advertising, promotion, and saleforce activities lead to differentiation? Journal of Marketing Research 31(2): 159-172.
   Web of Science ®Google Scholar
• DODDS, W.B., MONROE, B.K. and GREWAL, D. (1991) Effects of price, brand, and store information on buyers product evaluations. Journal of Marketing Research 28(3): 307–319.
   Web of Science ®Google Scholar
• EREVELLES, S., ABHIK, R. and VARGO, S.L. (1999) The use of price and warranty cues in product evaluation: A comparison of U. S. and Hong Kong consumers. Journal of International Consumer Marketing 11(3): 67–91.
   Google Scholar
• FERRIS, P., OLIVER, J. and DE KLUYVER, C. (1989) The relationship between distribution and market share. Marketing Science 8(2): 107–127.
   Web of Science ®Google Scholar
• FORNELL, C. and LARCKER, D.F. (1981) Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1): 39–50.
   Web of Science ®Google Scholar
• GOOD, L.K. and HUDDLESTON, P. (1995) Etnocentrism of Polish and Russian consumers: are feelings and intentions related? International Marketing Review 12(5): 35–48.
   Google Scholar
• GREWAL, D., MONROE, B.K. and KRISHNAN, R. (1998) The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions. Journal of Marketing 62(2): 46–59.
   Web of Science ®Google Scholar
• HAN, M.C. (1988) The role of consumer patriotism in the choice of domestic vs. foreign products. Journal of Advertising Research 28(3): 25–32.
   Web of Science ®Google Scholar
• HAN, M.C. and TERPSTRA, V. (1988) Country-of-origin effects for uni-national and bi-national products. Journal of International Business Studies 19(2): 235–255.
   Web of Science ®Google Scholar
• HUDDLESTON, P., GOOD, L.K. and STOEL, L. (2001) Consumer ethnocentrism, product necessity and Polish consumers' perceptions of quality. International Journal of Retail & Distribution Managment 29(5): 236–246.
   Google Scholar
• JOHNSON, T. (1984) The myth of declining brand loyalty. Journal of Advertising Research 24(1): 9–17.
   Web of Science ®Google Scholar
• KAMAKURA, W.A. and RUSSELL, G J. (1993) Measuring brand value with scanner data. International Journal of Research in Marketing 10(1): 9-21.
   Google Scholar
• KAYNAK, E., KUCUKEMIROGLU, O. and HYDER, A.S. (2000) Consumers' country–of–origin perceptions of imported products and a homogenous less-developed country. European Journal of Marketing 34(9/10): 1221-1241.
   Google Scholar
• KELLER, K.L. (1998) Strategic brand management: Building, measuring and managing brand equity. Upper Saddle River: Prentice Hall.
   Google Scholar
• KOTLER, P. (1998) Marketing management – trženjsko upravljanje: analiza, načrtovanje, izvajanje in nadzor. Ljubljana: Slovenska knjiga.
   Google Scholar
• MAXWELL, H. (1989) Serious betting on strong brands. Journal of Advertising Research 29(5): 11–13.
   Web of Science ®Google Scholar
• MILGROM, P. and ROBERTS, J. (1986) Price and advertising signals of product quality. Journal of Political Economy 55(4): 796-821.
   Web of Science ®Google Scholar
• MONROE, K.B. (1990) Pricing: making profitable decisions. New York: McGraw-Hill.
   Google Scholar
• PAPADOPOULOS, N. and HESLOP, L. (1989) National Stereotypes and Product Evaluations and a Socialist Country. International Marketing Review 7: 32-47.
   Google Scholar
• SHIMP, T.A. and SHARMA, S. (1987) Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research 24(3): 280–289.
   Web of Science ®Google Scholar
• SMITH, D.C. (1992) Brand extensions and advertising efficiency: What can and can not be expected. Journal of Advertising Research 32(6): 11–20.
   Web of Science ®Google Scholar
• SIMON, C.J. and SULLIVAN, M.W. (1993) The measurement and determinants of brand equity. Marketing Science 12(1): 28–52.
   Web of Science ®Google Scholar
• STRAŠEK, R. (2010), Empirical testing of correlations between the effects of country-of-origin and consumer perceptions. World's Poultry Science Journal 66(1): 39-52.
   Web of Science ®Google Scholar
• SWEENEY, J.C., SOUTAR, G.N. and JOHNSON, L.W. (1999) The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing 75(1): 77–105.
   Web of Science ®Google Scholar
• TEAS, K.R. and AGARWAL, S. (2000) The effects of extrinsic product cues on consumers' perceptions of quality, sacrifice and value. Journal of the Academy of Marketing Science 28(2): 278–290.
   Web of Science ®Google Scholar
• VUKASOVIČ, T. (2009a) Consumer perception of poultry meat and the importance of country of origin and a purchase making process. World's Poultry Science Journal 65(1): 65-74.
   Web of Science ®Google Scholar
• VUKASOVIČ, T. (2009b) Buying decision making process for poultry meat. British Food Journal 112(2): 125–139.
   Web of Science ®Google Scholar
• YOO, B., DONTHU, N. and LEE, S. (2000) An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science 28(2): 195–211.
   Web of Science ®Google Scholar