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Case-Oriented Paper

Using revenue sharing to create win–win in the video rental supply chain

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Pages 757-762 | Received 01 Mar 2004, Accepted 01 Jul 2004, Published online: 21 Dec 2017

References

  • Cachon GP and Lariviere MA (2000). Supply Chain Coordination with Revenue Sharing Contracts: Strengths and Limitations. Working paper, Wharton School, University of Pennsylvania.
  • Cachon GP and Lariviere MA (2001). Turning supply chain into a revenue chain. Harvard Business Review, March, pp 20–21.
  • Dana Jr JD and Spier KE (1999). Revenue Sharing, Demand Uncertainty and Vertical Control of Competing Firms. Working Paper, Kellogg Graduate School of Management.
  • Dana Jr JD and Spier KE (2001). Revenue Sharing and Vertical Control in the Video Rental Industry. Working Paper, Kellogg Graduate School of Management.
  • MortimerJHThe Effects of Revenue-Sharing contracts on Welfare in Vertically-Separated Markets: Evidence from the Video Rental Industry2000
  • LehmannDRWeinbergCBSales through sequential distribution channels: an application to movies and videosJ Market200064183310.1509/jmkg.64.3.18.18026

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