403
Views
7
CrossRef citations to date
0
Altmetric
Article

Agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce sites

&
Pages 335-345 | Received 11 Jan 2016, Accepted 20 Sep 2016, Published online: 19 Dec 2017

References

  • AggarwalRGopalRGuptaASinghHPutting money where the mouths are: The relation between venture financing and electronic word-of-mouthJournal Information Systems Research Archive20122397699210.1287/isre.1110.0402
  • AjzenIFishbeinMHeilbronerRUnderstanding Attitudes and Predicting Social Behaviour1980EnglewoodPrentice-Hall
  • AjzenIFrom Intentions to Actions: A Theory of Planned Behavior1985BerlinSpringer1139
  • Bailey P (1998). Electronic Commerce: Prices and Consumer Issues for Three Products: Books, Compact Discs, and Software. OECD. http://www.oecd.org/sti/35497325.pdf.
  • BelchEBelchAAdvertising and Promotion: An Integrated Marketing Communications Perspective19984BostonIrwin McGraw-Hill
  • ChangaMCheungbWLaibVLiterature derived reference models for the adoption of online shoppingInformation & Management20054254355910.1016/S0378-7206(04)00051-5
  • ChouaPHLibPHChencKKWuaMJIntegrating web mining and neural network for personalized e-commerce automatic serviceExpert Systems with Applications20103742898291010.1016/j.eswa.2009.09.047
  • DavisFBagozziRWarshawPUser acceptance of computer technology: A comparison of two theoretical modelsManagement Science198935982100310.1287/mnsc.35.8.982
  • DholakiaUtpal MLopoLWhat makes commercial web pages popular?European Journal of Marketing19983272473610.1108/03090569810224119
  • EngelJBlackwellRMiniardPConsumer Behavior19948New YorkDryden Press
  • ForsytheSLiuCShannonDGardnerLDevelopment of a scale to measure the perceived benefits and risks of online shoppingJournal of Interactive Marketing200620557510.1002/dir.20061
  • GilbertNTroitzschGSimulation for the Social Scientist2005LondonOpen University Press McGraw-Hill Education
  • GodesDMayzlinDUsing online conversations to study word of mouth communicationJournal Marketing Science Archive20042354556010.1287/mksc.1040.0071
  • Hummel A, Kern H, Kuhne S and Dohler A (2012). An Agent-Based Simulation of Viral Marketing Effects in Social Networks, Paper Presented at 26th European Simulation and Modelling Conference 01/2012.
  • Jager W (2008). Simulating Consumer Behaviour: A Perspective, Paper Prepared for The Netherlands Environmental Assessment Agency Project “Environmental Policy and Modelling in Evolutionary Economics”.
  • JanssenMJagerWAn integrated approach to simulating behavioural processes: A case study of the lock-in of consumption patternsJournal of Artificial Societies and Social Simulation199922
  • KimBBlattbergRRossiPModeling the distribution of price sensitivity and implications for optimal retail pricingJournal of Business & Economic Statistics199513291303
  • KimDFerrinDRaghav RaoHA trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedentsDecision Support Systems20084454456410.1016/j.dss.2007.07.001
  • KleverABehavioural Targeting: An Online Analysis for Efficient Media Planning2009HamburgDiplomica Verlag GmbH
  • LiuXTangZYuJLuNAn agent based model for simulation of price war in B2C online retailersAdvances in Information Sciences and Service Sciences2013511931202
  • MacalCNorthMTutorial on agent-based modelling and simulationJournal of Simulation2010415116210.1057/jos.2010.3
  • MichaelSSinhaIThe impact of price and extra product promotions on store referenceInternational Journal of Retail & Distribution Management20002883925310.1108/09590550010315269
  • MoeWBuying, searching, or browsing: Differentiating between online shoppers using in-store navigational clickstreamJournal of Consumer Psychology200313293910.1207/S15327663JCP13-1&2_03
  • MoeWFaderSFast-track: Article using advance purchase orders to forecast new product salesMarketing Science20022134736410.1287/mksc.21.3.347.138
  • NorthMMacalCAubinJThimmapuramPBragenMHahnJKarrJBrighamNLacyMHamptonDMultiscale agent-based consumer market modellingComplexity20101553747
  • Okada I and Yamamoto H (2009). Effect of Online Word-Of-Mouth Communication on Buying Behavior in Agent-Based Simulation, Paper Presented at 6th Conference of the European Social Simulation Association.
  • PalopoliLRosaciDUrsinoDAgents’ roles in B2C e-commerceAi Communications200619295126
  • RiedlRHubertMKenningPAre there neural gender differences in online trust? An Fmri study on the perceived trustworthiness of Ebay offersMIS Quarterly2010342397428
  • RosaciDSarneGA multi-agent recomender system for supporting device adaptivity in e-commerceJournal of Intelligent Information Systems201238239341810.1007/s10844-011-0160-9
  • Said B and Drogoul A (2001). Multi-Agent Based Simulation of Consumer Behavior: Towards a New Marketing Approach, Paper Presented at International Congress on Modelling and Simulation (MODSIM), Canberra, Australia 01/2001.
  • SchiffmanLKanukLConsumer Behavior200910London, NJPrentice Hall
  • SolomonMBamossyGAskegaardSConsumer Behaviour: A European Perspective2009LondonPrentice Hall
  • VenkateshVMorrisMDavisGDavisDUser acceptance of information technology: Toward a unified viewMIS Quarterly2003273425478
  • ZhangTZhangDAgent-based simulation of consumer purchase decision-making and the decoy effectJournal of Business Research200760912–92221
  • Zutshi A, Grilo A and Jardim-Gonçalves R (2014). A Dynamic Agent-Based Modeling Framework for Digital Business Models: Applications to Facebook and a Popular Portuguese Online Classifieds Website, Paper Presented at Second International Conference on Digital Enterprise Design and Management, pp 105–117.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.