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Business History Volume 62, 2020 - Issue 1: The Brand and its History, Part II: Branding, Culture, and National Identity
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Articles

The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence’s fashion shows (1951–1965)

Valeria PincheraDepartment of Economics and Management, University of Pisa, Pisa, ItalyCorrespondence[email protected]
&
Diego RinalloMarketing Department, KEDGE Business School, Marseille, France;CERGAM, Centre d’Etudes et de Recherche en Gestion d’Aix-Marseille, Aix-en-Provence, France
Pages 151-178 | Published online: 11 Jun 2017

References

  • ASF, AMIGBG (Florence State Archive, Archive of Italian Fashion Giovanni Battista Giorgini), Florence: Albums 1, 3, 4, 5, 9, 11, 12, 20, 22, 27, 28, 30, 44, 48, 51, 57 and 58; Camera Nazionale della Moda 1963–1970; Ente Italiano Moda 1953–1962, Correspondence 13 1962–1969, Correspondence designers’ defection 1964–1968.
  • ASCCF (Historical Archive of the Florence Chamber of Commerce), Florence: Enti di Iniziativa 1933–1962, Box 19 Centro di Firenze per la Moda Italiana 1952–1962, files 1-2-3-4-5.
  • GCPP, AG (Costume Gallery Pitti Palace, Archive Giorgini), Florence: CD-Roms 1, 2, 3, 5, 6, 7 and 9.

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