Cheese trademarks: Italian dairy firms’ practices during the 20th century

References

• Aganin, A., and P. Volpin. “The History of Corporate Governance in Italy.” In The History of Corporate Governance around the World, edited by R. K. Morck, 325–361. Chicago: University of Chicago Press, 2005.
   Google Scholar
• Alò, C., and R. Bedetti. Il business in tavola. Come cambia l’industria alimentare [The Business on the Table. How Does the Food Industry Change]. Milano: Edizione il Sole 24 ore, 1988.
   Google Scholar
• Amatori, F., and A. Colli. “European Corporations: Ownership, Governance, Strategies and Structures. a Review of Five Countries: United Kingdom, Germany, France, Italy and Spain.” In The European Enterprise: Historical Investigation into a Future Species, edited by Schroeter H., 23–36. Berlin: Springer Verlag, 2007.
   Google Scholar
• Askegaard, S. “Brands as a Global Ideoscape.” In Brand Culture, edited by J. Schroeder, and M. Salzer-Mörling, 91–102. London: Spon Press, 2006.
   Google Scholar
• Barnes, F., and D. M. Higgins. “Brand Image, Cultural Association and Marketing: ‘New Zealand’ Butter and Lamb Exports to Britain, C. 1920-1938.” Business History (2017): 2–28. doi:10.1080/00076791.2017.1344223.
   Google Scholar
• Bastos, W., and S. J. Levy. “A History of the Concept of Branding: Practice and Theory.” Journal of Historical Research in Marketing 4, no. 3 (2012): 347–368.
   Google Scholar
• Battilani, P., and G. Bertagnoni. “The Use of Networks in Marketing: The Italian Co-Operative Experience.” Journal of Historical Research in Marketing 7, no. 1 (2015): 31–57.
   Web of Science ®Google Scholar
• Bertelè, U., and F. Brioschi. Il sistema agricolo-alimentare in Italia [The Agricultural-food System in Italy]. Bologna: Il Mulino, 1976.
   Google Scholar
• Bertelè, U., and F. Brioschi. L’economia agro-alimentare italiana [The Italian Agri-food Economy]. Bologna: Il Mulino, 1981.
   Google Scholar
• Besana, C. Tra agricoltura e industria. Il settore caseario nella Lombardia dell’Ottocento [Between Agriculture and Industry. The Lombardy Dairy Sector in Nineteenth Century]. Milano: Vita e Pensiero, 2012.
   Google Scholar
• Besana, C., and Andrea Maria Locatelli. “Italian Family Business and Multinationals in the Eighties of the 20th Century. Invernizzi/Kraft and Galbani/Danone.” In The French Economic History Review 1, no. 3 (2015): 116–129.
   Google Scholar
• Besana, C., R. D’Errico, and R. Ghezzi, eds. Cheese Manufacturing in the Twentieth Century. the Italian Experience in an International Context, 95–112. Bruxelles: Peter Lang, 2017.
   Google Scholar
• Bianchi, P., ed. Antitrust e gruppi industriali [Antitrust and Industrial Groups]. Bologna: Il Mulino Bologna, 1988.
   Google Scholar
• Bianchi, P., and S. Leroy, eds. International Handbook on Industrial Policy. Cheltenham-Northampton: Edward Elgar, 2006.
   Google Scholar
• Bianchi, P., and G. Gualtieri. “Concorrenza e potere di mercato: acquisizioni e fusioni in Italia.” [Competition and market power: acquisition and mergers in Italy]. In Antitrust e gruppi industriali, edited by P. Bianchi, 162–188. Bologna: Il Mulino, 1988.
   Google Scholar
• Bonin, H., L. Segreto, A. K. Lozminsky, C. Manera, and M. Pohl eds. European Business and Brand Building. Bruxelles-New York: Peter Lang, 2012.
   Google Scholar
• Brandolini, A., and G. Vecchi. “Standards of Living.” In Oxford Handbook of the Italian Economy since Unification, edited by G Toniolo, 227–248. Oxford: Oxford University Press, 2013.
   Google Scholar
• Brioschi, F. “Struttura proprietarie e comportamento concorrenziale del sistema industriale italiano [Ownership Structures and Competitive Behavior of the Italian Industrial System].” In Antitrust e gruppi industriali, edited by P. Bianchi, 221–233. Bologna: Il Mulino, 1988.
   Google Scholar
• Cayla, J., and E. Arnould. “A Cultural Approach to Branding in the Global Marketplace.” Journal of International Marketing XVI, no. 4 (2008): 86–112.
   Google Scholar
• Ceccarelli, G., A. Grandi, and S. Magagnoli eds. Typicality in History: Tradition, Innovation and Terroir. Brussels: PIE Peter Lang, 2013.
   Google Scholar
• Chiapparino, F., and R. Covino. Consumi e industria alimentare in Italia dall’Unità a oggi: lineamenti per una storia [Consumption and Food Industry in Italy from Unity to Today: Outlines for a History]. Palermo: Giada, 2002.
   Google Scholar
• Cohen, J., and F. Giovanni. The Growth of the Italian Economy, 1820–1960. Cambridge: Cambridge University Press, 2001.
   Google Scholar
• Colli, A. “Galbani, Egidio.” In Dizionario Biografico Degli Italiani [Italians’ Biographical Dictionary]. Vol. 51 363–367, 1998. http://www.treccani.it/enciclopedia/egidio-galbani_(Dizionario-Biografico)/
   Google Scholar
• Colli, A. The History of Family Business 1850–2000. Cambridge: Cambridge University Press, 2003.
   Google Scholar
• Colli, A., and M. Vasta, eds. Forms of Enterprise in 20th Century Italy: Boundaries, Structures and Strategies. Cheltenham- Northampton: Edward Elgar, 2010.
   Google Scholar
• Colli, A., and M. Vasta. “Large and Entangled: Italian Business Group in the Long Run.” Business History 57, no. 1 (2015): 64–96. doi:10.1080/00076791.2014.977872.
   Web of Science ®Google Scholar
• Colli, A., M. Jes Iversen, and A. de Jong. “Mapping Strategy, Structure, Ownership and Performance in European Corporations: Introduction.” Business History 53, no. 1 (2011): 1–13.
   Web of Science ®Google Scholar
• Colli, A., C. Howorth, and Mary Rose. “Long-Ter Perspectives on Family Business.” Business History 55, no. 6 (2013): 841–854. doi:10.1080/00076791.2012.744589.
   Web of Science ®Google Scholar
• Duguid, P. “Developing the Brand: The Case of Alcohol, 1800-1880.” Enterprise & Society 4, no. 3 (2003): 405–441.
   Google Scholar
• Duguid, P. “A Case of Prejudice? The Uncertain Development of Collective and Certification Marks.” Business History Review 86 (2012): 311–333.
   Web of Science ®Google Scholar
• Duguid P., T. da Silva Lopes and J. Mercer, “Reading Registrations. An Overview of 100 Years of Trademark Registrations in France, the United Kingdom, and the United States.” In Trademarks, Brands, and Competitiveness, edited by T. da Silva and P. Duguid, 9–30. New York: Routledge, 2010.
   Google Scholar
• Ferrari, P. L’industria del latte in Italia [The Milk Industry in Italy]. Piacenza: Camera di commercio, industria, artigianato e agricoltura, 1970.
   Google Scholar
• Fitzgerald, R. “Marketing and Distribution.” In The Oxford Handbook of Business History, by Jones G. and J. Zeitlin, 369–419. Oxford: Oxford University Press, 2007.
   Google Scholar
• Fumi, G. “Una grande impresa cooperativa nell’industria alimentare: la Latteria Soresinese (1900–1940) [A Large Cooperative Enterprise in the Food Industry: The Soresinese Latteria (1900–1940)].” In Oro bianco. Il settore lattiero-caseario in Val Padana tra Ottocento e Novecento, by P. Battilani and G. Bigatti, 369–445. Lodi: Giona, 2002.
   Google Scholar
• Fumi, G. “The Rise and Decline of a Large Company: Polenghi Lombardo.” In Cheese Manufacturing in the Twentieth Century. the Italian Experience in an International Context, edited by Besana C., R. D’Errico, and Ghezzi Renato, 337–362. Bruxelles: Peter Lang, 2017.
   Google Scholar
• Galizzi, G., and R. Linda. Strategie di internazionalizzazione dell’industria alimentare europea [Internationalization Strategies of the European Food Industry]. Milano: Cassa di risparmio delle province lombarde-Editori Laterza, 1989.
   Google Scholar
• Giannetti, R., and M. Vasta, eds. Evolution of Italian Enterprises in the 20th Century. Heidelberg: Physica-Verlag, 2006.
   Google Scholar
• Goto, A. “Business Groups in a Market Economy.” European Economic Review 19, no. 1 (1982): 53–70.
   Web of Science ®Google Scholar
• Higgins, D. M. “Forgotten Heroes and Forgotten Issues: Business and Trademark during the Nineteenth Century.” Business History Review 86 (2012): 261–285.
   Web of Science ®Google Scholar
• Jones, G., and N. J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
   Google Scholar
• Lopes da Silva, T. and M. Casson. “Brand Protection and the Globalization of British Business.” Business History Review 86, (2012): 287–310.
   Google Scholar
• Lopes da Silva, T. and P. Duguid, eds. Trademarks, Brands, and Competitiveness. New York: Routledge, 2010.
   Google Scholar
• Lopes da Silva, T., and P. Duguid. “Introduction: Behind the Brand.” Business History Review 86, (2012): 235–238.
   Web of Science ®Google Scholar
• Lopes da Silva, T. “The Growth and Survival of Multinationals in the Global Alcoholic Beverages Industry.” Enterprise & Society 4, no. 04 (2003): 592–598.
   Google Scholar
• Lopes da Silva, T. Global Brands: The Evolution of Multinationals in Alcoholic Beverages. New York: Cambridge University Press, 2007.
   Google Scholar
• Mandressi, F. “La nascita del caseificio industriale in Lombardia [The Birth of the Dairy Industry in Lombardy].” Annali di storia dell’impresa 10, (1999): 565–591.
   Google Scholar
• Mantegazza, A. “Locatelli.” In Dizionario biografico degli italiani. Vol. 65, 345–348, 2005. Mandressi: http://www.treccani.it/enciclopedia/locatelli_(Dizionario-Biografico)/
   Google Scholar
• Mediobanca. Dati cumulativi di 1743 società italiane [Cumulative Data of 1743 Italian Enterprises]. Milano: Mediobanca, 1990.
   Google Scholar
• Mercer, J. “A Mark of Distinction: Branding and Trade Mark Law in the UK from the 1860s.” Business History 52, no. 1 (2010): 17–42. doi:10.1080/00076790903281033.
   Web of Science ®Google Scholar
• Moore, K., and S. Reid. “The Birth of Brand: 4000 Years of Branding.” Business History 50, no. 4 (2008): 419–432.
   Web of Science ®Google Scholar
• Petty, R. D. “From Label to Trademark. the Legal Origins of the Concept of Brand Identity in Nineteenth Century America.” Journal of Historical Research in Marketing 4, no. 1 (2012): 129–153.
   Google Scholar
• Rama, D., and R. Pieri. The European Dairy Industry: Consumption Changes, Vertical Relations and Firm Strategies. Milano: Franco Angeli, 1995.
   Google Scholar
• Sáiz, P., and P. Fernández Pérez. “Catalonian Trademarks and the Development of Marketing Knowledge in Spain, 1850-1946.” Business History Review 86, (2012): 239–260.
   Web of Science ®Google Scholar
• Scarpellini, E. Material Nation. a Consumer’s History of Modern Italy. Oxford: Oxford University Press, 2011.
   Google Scholar
• Sicca, L. L’industria alimentare in Italia [The Food Industry in Italy]. Bologna: il Mulino, 1977.
   Google Scholar
• Stranieri, S., and P. Tedeschi. “The Influence of the European Institutions and Policies and the Italian Dairy Sector.” In Cheese Manufacturing in the Twentieth Century. the Italian Experience in an International Context, edited by Besana C., R. D’Errico, and Ghezzi Renato, 95–112. Bruxelles: Peter Lang, 2017.
   Google Scholar
• Toninelli, P. A., and M. Vasta. “Opening the Black Box of Entrepreneurship: The Italian Case in a Historical Perspective.” Business History 56, no. 2 (2014): 161–186. doi:10.1080/00076791.2012.745068.
   Web of Science ®Google Scholar
• Toniolo, G., ed. The Oxford Handbook of the Italian Economy since Unification. Oxford: Oxford University Press, 2013.
   Google Scholar
• Wilkins, M. “The Neglected Intangible Asset: The Influence of the Trade Mark on the Rise of the Modern Corporation.” Business History 34, no. 1 (1992): 66–95.
   Web of Science ®Google Scholar
• Wilkins, M. “When and Why Brand Names in Food and Drink?.” In Adding Value: Brands and Marketing in Food and Drink, by G. Jones and N. J. Morgan. London: Routledge, 1994.
   Google Scholar
• Zamagni, V. The Economic History of Italy, 1860–1990. Oxford: Clarendon, 1993.
   Google Scholar