Business History, Volume 60, Issue 8 (2018)

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Business History, Volume 60, Issue 8 (2018)

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The Brand and its History, Part I: Trademarks and Branding

Introduction

Introduction
Trademarks in branding: Legal issues and commercial practices
Patricio Sáiz & Rafael Castro
Pages: 1105-1126
Published online: 18 Dec 2018
AbstractforTrademarks in branding: Legal issues and commercial practices | Full Text | References | PDF (944.4 KB)
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Special issue on: The Brand and its History

Article
Branding before the brand: Marks, imitations and counterfeits in pre-modern Europe
Carlo Marco Belfanti
Pages: 1127-1146
Published online: 16 Feb 2017
AbstractforBranding before the brand: Marks, imitations and counterfeits in pre-modern Europe | Full Text | References | PDF (1.1 MB)
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Article
Early marks: American trademarks before US trademark law
Paul Duguid
Pages: 1147-1170
Published online: 21 Oct 2016
AbstractforEarly marks: American trademarks before US trademark law | Full Text | References | PDF (1.3 MB)
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Article
The ‘disguised’ foreign investor: Brands, trademarks and the British expatriate entrepreneur in Brazil
Teresa da Silva Lopes, Carlos Gabriel Guimarães, Alexandre Saes & Luiz Fernando Saraiva
Pages: 1171-1195
Published online: 20 Mar 2017
AbstractforThe ‘disguised’ foreign investor: Brands, trademarks and the British expatriate entrepreneur in Brazil | Full Text | References | PDF (1.5 MB)
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Article
Brands in the Basque gun making industry: The case of ASTRA-Unceta y Cía
Igor Goñi-Mendizabal
Pages: 1196-1226
Published online: 16 May 2017
AbstractforBrands in the Basque gun making industry: The case of ASTRA-Unceta y Cía | Full Text | References | PDF (2.9 MB)
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Article
Cheese trademarks: Italian dairy firms’ practices during the 20th century
Ilaria Suffia, Andrea Maria Locatelli & Claudio Besana
Pages: 1227-1254
Published online: 17 Oct 2017
AbstractforCheese trademarks: Italian dairy firms’ practices during the 20th century | Full Text | References | PDF (1.8 MB)
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Article
The effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands
Thomas Mollanger
Pages: 1255-1276
Published online: 31 Jul 2017
AbstractforThe effects of producers’ trademark strategies on the structure of the cognac brandy supply chain during the second half of the 19th century. The reconfiguration of commercial trust by the use of brands | Full Text | References | PDF (1.4 MB)
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Article
Disney in Spain (1930–1935)
Jose Bellido & Kathy Bowrey
Pages: 1277-1307
Published online: 10 May 2017
AbstractforDisney in Spain (1930–1935) | Full Text | References | PDF (3.8 MB)
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Corrections

Correction
Correction
Page: x
Published online: 04 Feb 2019
CitationforCorrection | Full Text | PDF (102.3 KB)
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