References
- Abbas, Saba. 2015. ‘My Veil Makes Me Beautiful’ Paradoxes of Zeena and Concealment in Amman. Journal of Middle East Women's Studies, 11(2):139–160.
- Al-Qasimi, Noor. 2010. Immodest Modesty: Accommodating Dissent and the ‘Abaya-as-Fashion in the Arab Gulf States. Journal of Middle East Women's Studies, 6(1):46–74.
- Altınay, Rustem Ertug. 2013. From a Daughter of the Republic to a Femme Fatale: The Life and Times of Turkey's First Professional Fashion Model, Lale Belkıs. Women's Studies Quarterly, 41(1 & 2):113–130.
- Banet-Weiser, Sarah & Marita Sturken. 2010. The Politics of Commerce: Shepard Fairey and the New Cultural Entrepreneurship. In Blowing Up the Brand: Critical Perspectives on Promotional Culture, edited by Melissa Aronczyk & Devon Powers, 263–284. New York: Peter Lang.
- Barthes, R. 2013. The Language of Fashion. London: Bloomsbury.
- Belwal, Shweta, Rakesh Belwal & Fatema Al Saidi. 2014. Characteristics, Motivations, and Challenges of Women Entrepreneurs in Oman’s Al-Dhahira Region. Journal of Middle East Women's Studies, 10(2):135–151.
- boyd, D. (2010). Social Network Sites as Networked Publics: Affordances, Dynamics and Implications. In Networked Self: Identity, Community and Culture on Social Networking Sites, edited by Z. Papacharissi, 39–58. New York, NY: Routledge.
- Çınar, Alev. 2005. Modernity, Islam, and Secularism in Turkey: Bodies, Places, and Time. Minneapolis: University of Minnesota Press.
- Costa, Elisabetta. 2016. Social Media in Southeast Turkey: Love, Kinship and Politics. London: UCL Press.
- Costa, Elisabetta & Laura Menin. 2016. Introduction. Digital Intimacies: Exploring Digital Media and Intimate Lives in the Middle East and North Africa. Middle East Journal of Culture and Communication, 9:137–145.
- Crăciun, Magdalena. 2017. Islam, Faith and Fashion. The Islamic Fashion Industry in Turkey. London and New York: Bloomsbury.
- Duffy, Brooke Erin & Emily Hund. 2015. ‘Having it All’ on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers. Social Media + Society, 2:1–11.
- Entwistle, Joanna. 2009. The Aesthetic Economy of Fashion: Markets and Values in Clothing and Modelling. Oxford: Berg.
- Fadil, Nadia & Mayanthi Fernando. 2015. Rediscovering the ‘Everyday’ Muslim. Notes on an Anthropological Divide. HAU: Journal of Ethnographic Theory, 5(2):59–88.
- Frosh, Paul. 2015. The Gestural Image: The Selfie, Photography Theory, and Kinesthetic Sociability. International Journal of Communication, 9:1607–1628.
- Genel, Sema & Kerem Karaosmanoğlu. 2006. A New Islamic Individualism in Turkey: Headscarved Women in the City. Turkish Studies, 7(3):473–488.
- George, Kenneth M. 2009. Ethics, Iconoclasm, and Qur’anic Art in Indonesia. Cultural Anthropology, 24(4):589–621.
- Gökarıksel, Banu. 2012. The Intimate Politics of Secularism and the Headscarf: The Mall, the Neighborhood, and the Public Square in Istanbul. Gender, Place, and Culture, 19(1):1–20.
- Gökarıksel, Banu & Ellen McLarney. 2010. Introduction. Muslim Women, Consumer Capitalism and the Islamic Culture Industry. Journal of Middle East Women's Studies, 6(3):1–18.
- Gökarıksel, Banu & Anna Secor. 2009. New Transnational Geographies of Islamism, Capitalism and Subjectivity: The Veiling-Fashion Industry in Turkey. Area, 41(1):6–18.
- Gökarıksel, Banu & Anna Secor. 2010a. Islamic-ness in the Life of a Commodity: Veiling-Fashion in Turkey. Transactions of the Institute of British Geographers, 35:313–333.
- Gökarıksel, Banu & Anna Secor. 2010b. Between Fashion and Tesettür: Marketing and Consuming Women's Islamic Dress. Journal of Middle East Women's Studies, 6(3):118–148.
- Gökarıksel, Banu & Anna Secor. 2012. ‘Even I was Tempted’: The Moral Ambivalence and Ethical Practice of Veiling-Fashion in Turkey. Annals of the Association of American Geographers, 102(4):1–16.
- Göle, Nilüfer. 1996. The Forbidden Modern: Civilization and Veiling. Ann Arbor: University of Michigan Press.
- Göle, Nilüfer. 2002. Islam in Public: New Visibilities and New Imaginaries. Public Culture, 14(1):173–190.
- Göle, Nilüfer. 2003. The Voluntary Adoption of Stigma Symbols. Social Research, 70(3):801–820.
- Herrera, Linda & Asef Bayat (eds). 2010. Being Young and Muslim: New Cultural Politics in the Global Souths and North. Oxford and New York: Oxford University Press.
- Hirschkind, Charles. 2006. The Ethical Soundscape: Cassette Sermons and Islamic Counterpublics. New York: Columbia University Press.
- Hirschkind, Charles. 2012. Experiments in Devotion Online: The YouTube Khutba. International Journal of Middle East Studies, 44(1):5–21.
- Jones, Carla. 2010. Materializing Piety: Gendered Anxieties About Faithful Consumption in Contemporary Urban Indonesia. American Ethnologist, 37(4):617–637.
- Jyrkiäinen, Senni. 2016. Online Presentation of Gendered Selves among Young Women in Egypt. Middle East Journal of Culture and Communication, 9:182–198.
- Keane, Webb. 2002. Sincerity, ‘Modernity,’ and the Protestants. Cultural Anthropology, 17(1):65–92.
- Keane, Webb. 2008. The Evidence of the Senses and the Materiality of Religion. Journal of the Royal Anthropological Institute 14:S110–S127.
- Kılıçbay, Barış & Mutlu Binark. 2002. Consumer Culture, Islam and the Politics of Lifestyle: ion for Veiling in Contemporary Turkey. European Journal of Communication, 17(4):495–511.
- Lambek, Michael. 2008. Value and Virtue. Anthropological Theory, 8:133–157.
- Lewis, R. 2010. Marketing Muslim Lifestyle: A New Media Genre. Journal of Middle East Women’s Studies, 6(3):58–90.
- Lewis, R. 2015. Muslim Fashion: Contemporary Style Cultures. Durham: Duke University Press.
- Lund, Christian. 2014. Of What is This a Case?: Analytical Movements in Qualitative Social Science Research. Human Organization, 73(3):224–234.
- Luvaas, Brent. 2013. Indonesian Fashion Blogs: On the Promotional Subject of Personal Style. Fashion Theory, 17(1):55–76.
- Mahmood, Saba. 2005. Politics of Piety: The Islamic Revival and the Feminist Subject. Princeton, NJ: Princeton University Press.
- Marwick, Alice E. (2013). Status Update: Celebrity, Publicity and Branding in the Social Media age. New Haven, CT: Yale University Press.
- Miller, Daniel, et al. 2016. How the World Changed Social Media. London: UCL Press.
- Moors, Annelies & Emma Tarlo. 2007. Introduction. Fashion Theory, 11(2–3):133–141.
- Navaro-Yashin, Yael. 2002. The Market for Commodities: Secularism, Islamism, Commodities. In Fragments of Culture, edited by Deniz Kandiyoti & Ayşe Saktanber, 221–253. London: I. B. Tauris.
- O’Neil, Mary Lou. 2010. You Are What You Wear: Clothing/Appearance Laws and the Construction of the Public Citizen in Turkey. Fashion Theory, 14(1):65–81.
- Ozyegin, Gül. 2015. New Desires, New Selves. Sex, Love, and Piety among Turkish Youth. Durham: Duke University Press.
- Peterson, Kristin. 2016. Performing Piety and Perfection: The Affective Labor of Hijabi Fashion Videos. CyberOrient, 10(1). http://www.cyberorient.net/article.do?articleId=9759
- Rocamora, Agnès. 2013. New Fashion Times: Fashion and Digital Media. In The Handbook of Fashion Studies, edited by Sandy Black et al., 61–77. London/New York: Bloomsbury.
- Rollier, Paul. 2010. Texting Islam: Text Messages and Religiosity among Young Pakistanis. Contemporary South Asia, 18(4):413–426.
- Saktanber, Ayşe. 2002. Living Islam. London: I.B. Tauris.
- Salvatore, Armando (ed). 2011. Between Everyday Life and Political Revolution: the Social web in the Middle East. Oriente Moderno, 91(1):5–103.
- Sandıkcı, Özlem & Güliz Ger. 2005. Aesthetics, Ethics and the Politics of the Turkish Headscarf. In S. Küchler & D. Miller (eds). Clothing as Material Culture, 61–82. Oxford: Berg.
- Sandıkçı, Özlem & Güliz Ger. 2007. Constructing and Representing the Islamic Consumer in Turkey. Fashion Theory, 11(7):189–210.
- Sehlikoğlu, Sertaç. 2015. The Daring Mahrem: Changing Dynamics of Public Sexuality in Turkey. In G. Özyegin (ed.) Gender and Sexuality in Muslim Cultures, 235–252. London: Ashgate.
- Tarlo, Emma & Annelies Moors (eds). 2013. Islamic Fashion and Anti-Fashion. London/New York: Bloomsbury.
- Tufekci, Zeynep & Christopher Wilson. 2012. Social Media and the Decision to Participate in Political Protest: Observations from Tahrir Square. Journal of Communication, 62(2):363–379.
- van Dijck, Jose. 2013. The Culture of Connectivity: A Critical History of Social Media. Oxford: Oxford University Press