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Articles

The Impact of Embarrassment to Product Purchase and Brand Influence on the Perceived Benefits and Availability of Ayurveda Products in the COVID-19 Era: an Investigation by SEM Approach

Krupa MhatreSymbiosis Institute of Health Sciences, A Constituent of Symbiosis International, Deemed University, Pune, Maharashtra, India
&
Ankit SinghSymbiosis Institute of Health Sciences, A Constituent of Symbiosis International, Deemed University, Pune, Maharashtra, IndiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6702-7791
ORCID Icon
Pages 188-195 | Published online: 12 Jul 2021

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