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Original Articles

The effects of varying marketing policies and conditions on the economic ordering quantity

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Pages 593-598 | Received 01 Oct 1984, Published online: 02 Apr 2007

REFERENCES

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  • KOTLER , P. , 1971 , Marketing Decision Making A Model Building Approach ( New York Holt , Rinehart and Winston, Inc. ).
  • LADANY , S. , and STEBNLIEB , A. , 1974 , The interaction of economic ordering quantities and marketing policies , American Institute of Industrial Engineers Transactions , 6 , 35 .
  • PETERSON , R. , and SILVER , E. A. , 1979 , Decision Systems for Inventory Managemenl and Production Planning ( New York John Wiley and Sons ).
  • SHIH , W. , 1980 , Optimal inventory policies when stockouts results from defective products , International Journal of Production Research , 18 , 677 .
  • SILVER , E. A. , 1976 , Establishing the order quantity when the amount received is uncertain , Information Network and File Organization , 14 , 32 .
  • SUBRAMANYAM , E. S. , and KUMARASWAMY , S. , 1981 , EOQ formula under varying marketing policies and conditions , American Institute of Industrial Engineers Transactions , 13 , 312 .

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