817
Views
24
CrossRef citations to date
0
Altmetric

References

  • Aalto University. 2009. Aalto University revealed its new visual identity. Available at http://www.aalto.fi/en/current/current_archive/news/den_visuella_profilen_for_aalto-universitetet_klar/. Accessed Nov 2009.
  • Allison, G.T. 1969. “Conceptual Models and the Cuban Missile Crisis.” The American Political Science Review 63(3): 689–718.
  • Antorini, Y.M., and M. Schultz. 2005. “Corporate Branding and the ‘Conformity Trap.’” InCorporate Branding. Purpose/People/Process, ed. M. Schultz, Y.M. Antorini, and F.F. Csaba, 57–76. Copenhagen: Copenhagen Business School Press.
  • Balmer, J.M.T. 2001. “Corporate Identity, Corporate Branding and Corporate Marketing: Seeing through the Fog.” European Journal of Marketing 35(3/4): 248–291.
  • Becher, T. 1989. Academic Tribes and Territories: Intellectual Enquiry and the Cultures of Disciplines. Buckingham: SRHE and Open University Press.
  • Chapleo, C. 2011. “Exploring Rationales for Branding a University: Should We Be Seeking to Measure Branding in UK Universities?” Journal of Brand Management 18(6): 411–422.
  • Christensen, L.T.; M. Morsing; and G. Cheney. 2008. Corporate Communications: Convention, Complexity, and Critique. London: Sage.
  • Confederation of Finnish Industries (EK). Available at www.ek.fi. Accessed May 2009.
  • Curtis, T.; R. Abratt; and W. Minor. 2009. “Corporate Brand Management in Higher Education: The Case of ERAU.” Journal of Product & Brand Management 18(6): 404–413.
  • Cyert, R.M., and J.G. March. 1963. A Behavioral Theory of the Firm. Englewood Cliffs, NJ: Prentice Hall.
  • Gray, B.J.; K.S. Fam; and V.A. Llanes. 2003. “Branding Universities in Asian Markets.” Journal of Product and Brand Management 12(2): 108–120.
  • Hatch, M.J., and M. Schultz. 2008. Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. San Francisco, CA: Jossey-Bass, Wiley Imprint.
  • Hemsley-Brown, J., and S. Goonawardana. 2007. “Brand Harmonization in the International Higher Education Market.” Journal of Business Research 60(9): 942–948.
  • Holt, D.B. 2006. “Toward a Sociology of Branding.” Journal of Consumer Culture 6(3): 299–302.
  • Ind, N. 2001. Living the Brand. London: Kogan Page.
  • Kärreman, D., and A. Rylander. 2008. “Managing Meaning through Branding: The Case of a Consulting Firm.” Organization Studies 29(1): 103–125.
  • Kasanen, E., and Y. Sotamaa. 2010. “Epilogi—tie Aalto-yliopistoon” (Epilogue—The road to Aalto University.) In Tulkintoja, tosiasioita, tarinoita: Helsingin kauppakorkeakoulun historiaa, ed. E. Pöykkö and V. Åberg, 258–264. Porvoo: WS Bookwell.
  • Kornberger, M. 2010. Brand Society: How Brands Transform Management and Lifestyle. Cambridge: Cambridge University Press.
  • Kosmützky, A. 2012. “Between Mission and Market Position: Empirical Findings on Mission Statements of German Higher Education Institutions.” Tertiary Education and Management 18(1): 57–77.
  • Krejsler, J. 2006. “Discursive Battles About The Meaning Of University: The Case of Danish University Reform and its Academics.” European Educational Research Journal 5(3/4): 210–220.
  • Land, C., and S. Taylor. 2011. “Be Who You Want To Be: Branding, Identity and the Desire for Authenticity.” In Branded Lives: The Production and Consumption of Meaning at Work, ed. M. J. Brannan, E. Parsons, and V. Priola, 35–56. Cheltenham, UK: Edward Elgar.
  • Lowrie, A. 2007. “Branding Higher Education: Equivalence And Difference in Developing Identity.” Journal of Business Research 60(9): 990–999.
  • Lowrie, A., and J. Hemsley-Brown. 2011. “Editorial: This Thing Called Marketisation.” Journal of Marketing Management 27(11/12): 1081–1086.
  • March, J.G., and J.P. Olsen. 1979. Ambiguity and Choice in Organizations. 2d ed. Oslo: Scandinavian University Press.
  • Marginson, S. 2008. “Academic Creativity Under New Public Management: Foundations for an Investigation.” Educational Theory 58(3): 269–287.
  • Melewar, T.C., and S. Akel. 2005. “The Role of Corporate Identity in the Higher Education Sector.” Corporate Communications: An International Journal 10(1): 41–57.
  • OPM. 2007. Teknillisen korkeakoulun, Helsingin kauppakorkeakoulun ja taideteollisen korkeakoulun yhdistyminen uudeksi yliopistoksi (Merging the Helsinki University of Technology, the Helsinki School of Economics and the University of Art and Design into a new university). Opetusministeriön työryhmämuistioita ja selvityksiä 2007:16. Helsinki: Ministry of Education.
  • Pfeffer, J. 1981. Power in Organizations. San Francisco, CA: Harper Business.
  • Rodriques, S., and J. Child. 2008. “The Development of Corporate Identity: A Political Perspective.” Journal of Management Studies 45(5), 885–911.
  • Rokkan, S. 1966. “Norway: Numerical Democracy and Corporate Pluralism.” In Political Oppositions in Western Democracies, ed. R. A. Dahl, 70–115. New Haven: Yale University Press.
  • Schroeder, J. E. 2009. “The Cultural Codes of Branding.” Marketing Theory 9(1): 123–126.
  • Schultz, M. 2005a. “Corporate Branding as Organizational Change.” In Corporate Branding. Purpose/People/Process, ed. M. Schultz, Y.M. Antorini, and F.F. Csaba, 181–216. Copenhagen: Copenhagen Business School Press.
  • ——— 2005b. “A Cross-Disciplinary Perspective on Corporate Branding.” In Corporate Branding. Purpose/People/Process, ed. M. Schultz, Y.M. Antorini, and F.F. Csaba, 23–56. Copenhagen: Copenhagen Business School Press.
  • Stake, R.E. 1995. The Art of Case Study Research. Thousand Oaks, CA: Sage.
  • Van Maanen, J. 1979. “Reclaiming Qualitative Methods for Organizational Research: A Preface.” Administrative Science Quarterly 24(4): 520–526.
  • Wæraas, A., and M.N. Solbakk. 2009. “Defining the Essence of a University: Lessons from Higher Education Branding.” Higher Education 57(4): 449–462.
  • Wedlin, L. 2008. “University Marketization: The Process and Its Limits.” In The University in the Market, ed. L. Engwall and D. Weaire, 143–153. London: Portland Press.
  • Welch, C.; R. Piekkari; E. Plakoyiannaki; and E. Paavilainen-Mäntymäki. 2011. “Theorizing from Case Studies: Towards a Pluralist Future for International Business Research.” Journal of International Business Studies 42(5): 740–762.
  • Whelan, S., and M. Wohlfeil. 2006. “Communicating Brands through Engagement with ’Lived’ Experiences.” Journal of Brand Management 13(4): 313–329.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.