515
Views
98
CrossRef citations to date
0
Altmetric
Original Articles

What's Being Sold and to What End? A Content Analysis of College Viewbooks

Pages 671-691 | Published online: 21 Oct 2016

References

  • Astin, A. (1998). The changing American college student: Thirty-year trends, 1966–1996. The Review of Higher Education, 21(1), 115–135.
  • Astin, A., & Sax, L. J. (1998). How undergraduates are affected by service participation. Journal of College Student Development, 39(3), 251–263.
  • Astin, A., Sax, L. J., & Avalos, J. (2000). Long term effects of volunteerism during undergraduate years. Los Angeles, CA: Higher Education Research Institute, UCLA.
  • Berelson, B. (1952). Content analysis in communications research. New York, NY: Free Press.
  • Bok, D. (2003). Universities in the marketplace: The commercialization of higher education. Princeton, NJ: Princeton University Press.
  • Brint, S. (2002). The rise of the “practical arts.” In S. Brint (Ed.), The future of the city of intellect (pp. 231–259). Stanford, CA: Stanford University Press.
  • Cardozier, V. R. (Ed.). (1993). Important lessons from innovative colleges and universities. San Francisco, CA: Jossey-Bass.
  • Carruthers, J. K. & Lott, G. B. (1981). Mission review: Foundation for strategic planning. Boulder, Colorado: National Center for Higher Education Management Systems.
  • Colby, A., Ehrlich, T., Beaumont, E., & Stephens, J. (2003). Educating citizens: Preparing America's undergraduates for lives of moral and civic responsibility. San Francisco, CA: Jossey-Bass.
  • Collins, J. C., & Porras, J. I. (1996). Building your company's vision. Harvard Business Review (September–October), 65–77.
  • Davies, G. K. (1986). The importance of being general: Philosophy, politics and institutional mission statements. In J. C. Smart (Ed.), Higher education: Handbook of theory and research. New York: Agathon Press.
  • de Tocquville, A. ([1835, 1840] 1969). Democracy in America. Garden City, N.Y.: Doubleday.
  • DiMaggio, P. J., & Powell, W. W. (1991). The new institutionalism in organizational analysis Chicago, IL: University of Chicago Press.
  • Durgin, K. (1998). Is it worth it? Viewbooks s communication between colleges and prospective students. The Journal of College Admission, 159, 22–29.
  • Eyler, J., & Giles, D. E., Jr. (1999). Where's the learning in service-learning? San Francisco, CA: Jossey-Bass.
  • Frank, T. (2000). The expanding university universes: Like it or not, private colleges are eyeing your turf. University Affairs, October, 18–20.
  • Grimes, M. W. (2001). An analysis of the appeals of college and university viewbooks to the underlying dispositions of frequent drinkers and non drinkers. Unpublished Master's Thesis. Blacksburg, Virginia: Virginia Polytechnic Institute and State University.
  • Grubb, N., & Lazerson, M. (2005). The education gospel. Cambridge, MA: Harvard University Press.
  • Hartley, M., & Hollander, E. (2005). The elusive ideal: Civic learning and higher education. In S. Fuhrman & M. Lazerson (Eds.), Institutions of democracy: The public schools. Oxford: Oxford University Press.
  • Hollander, E., & Hartley, M. (2003). Service-learning and civic renewal: Partnership among higher education, national organizations, and government. In B. Jacoby (Ed.), Building partnerships for service-learning. San Francisco, CA: Jossey-Bass.
  • Holsti, O. R. (1969). Content analysis for the social sciences and humanities. Reading, MA: Addison-Wesley.
  • Hossler, D., Schmit, J., & Vesper, N. (1999). Going to college: How social, economic, and educational factors influence the decisions dtudents make. Baltimore, MD: Johns Hopkins Univeristy Press.
  • Hite, R. E. & Yearwood. (2001). A content analysis of college and university viewbooks (brochures). College and University, 76(3), 17–21.
  • Jaschik, S. (2005, July 29). Shopping for colleges online. Inside Higher Ed. Available online <insidehighered.com>.
  • Jaschik, S. (2007, September 24). Lessons in cynicism and sales. Inside Higher Ed. Available online <insidehighered.com>.
  • Keller, G. (1983). Academic strategy: The management revolution in American higher education. Baltimore: Johns Hopkins University Press.
  • Kezar, A. J., Chambers, T., & Burkhardt, J. (Eds.). (2005). Higher education for the public good: Emerging voices from a national movement. San Francisco, CA: Jossey-Bass.
  • Klassen, M. (2001). Lots of fun, not much work, and no hassles: Marketing images of higher education. Journal of Marketing for Higher Education, 10(2), 11–26.
  • Krippendorff, K. (2004). Content analysis: An introduction to its methodology (Second ed.). Thousand Oaks, CA: Sage Publications.
  • Lang, D. W. & Lopers-Sweetman, A. R. (1991). The role of statements of institutional purpose. Research in Higher Education, 32.
  • Larabee, D. F. (1997). Public goods, private goods: The American struggle over educational goals. American Educational Research Journal, 34(1), 39–81.
  • Lenning, O. T. & Micek, S. S. (1976). Defining and communicating institutional mission/role/scope and priorities: The needs of different types of postsecondary institutions. Paper presented at the annual meeting of the American Education Research Association, San Francisco.
  • Lipman Hearne. (2001). Colleges push paper as students head online. Available online <http://www.lipmanhearne.com/resources/research/2002WSES.pdf>.
  • Litten, L. H. & Brodigan, D. L. (1982). On being heard in a noisy world: Matching messages and media in college marketing. College and University, Spring, 242–264.
  • Lombard, M., Snyder-Duch, J., & Bracken, C. C. (2002). Content analysis in mass communication research: An assessment and reporting of intercoder reliability. Human Communications Research, 28, 587–604.
  • Meyer, J. W. & Rowan, B., “Institutional organizations: Formal structure as myth and ceremony,” American Journal of Sociology, 83 (1977), 340–63.
  • Morphew, C., & Hartley, M. (2006). Mission statements: A thematic analysis of rhetoric across institutional type. The Journal of Higher Education, 77(3), 456–471.
  • Newsom, W. A. & Hayes, C.R. (1991). Are mission statements worthwhile? Planning for Higher Education 19(Winter 1990–91).
  • Porter, M. E. (1998). On competition. Cambridge, MA: Harvard Business Review.
  • Schwartz, J. D. (1993, November 8). The school as brand: Marketing Northwestern. Brandweek, 28–30.
  • Schwerin, U. (1980). Institutional mission in an era of retrenchment. Paper presented at the annual meeting of the Association of American Colleges, Phoenix, AZ.
  • Sevier, R. & Sickler, E. (2006). Is image still everything. Available online at http://stamats.com/whitepapers/pdf/WhitePaper14.pdf.
  • Toma, J. D., Dubrow, G., & Hartley, M. (2005). The uses of institutional culture: Strengthening identification and building brand equity in higher education. ASHE Higher Education Report, 31(3).
  • Townsend, B. K., Newell, L. J., & Wiese, M. D. (1992). Creating distinctiveness: Lessons from uncommon colleges and universities. Washington, D.C.: The George Washington University.
  • Weber, R. P. (1990). Basic content analysis (Second ed.). Nebury Park, CA: Sage.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.