References
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- Osgood , C. and Tannenbaum , P. H. 1955 . The principle of congruity in the prediction of attitude change . Psychol. Rev. , 62 : 42 – 55 .
- Shapiro , D. , Tagiuri , R. and Bruner , J. S. 1955 . Inferences in impression formation , Laboratory of Social Relations, Harvard University . (Unpublished report.)