Publication Cover
The Journal of Psychology
Interdisciplinary and Applied
Volume 105, 1980 - Issue 2
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Original Articles

Attitude Measurement by Semantic Differential on a Bipolar Scale

Pages 151-154 | Received 31 Mar 1980, Published online: 02 Jul 2010

References

  • Allison , R. B. Jr. 1963 . Using adverbs as multipliers in semantic differentials . J. of Psychol , 56 : 115 – 117 .
  • Osgood , C. D. , Suci , J. and Tannenbaum , P. H. 1957 . The Measurement of Meaning , Urbana : Univ. Illinois Press .
  • Wells , W. D. and Smith , G. 1960 . Four semantic rating scales compared . J. Appl. Psychol , 44 : 393 – 397 .

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