REFERENCES
- Antil, J. H., Burton, R., & Robinson, M. (2012). Exploring the challenges facing female athletes as endorsers. Journal of Brand Strategy, 1, 292 –307.
- Bragg, M. A., Yanamadala, S., Roberto, C. A., Harris, J. L. & Brownell, K. D. (2013). Athlete endorsements in food marketing. Pediatrics, 132, 1 –6. doi:10.1542/peds.2013-0093
- Bush, A. J., Martin, C. A., & Bush, V. D. (2004). Sports celebrity influence on the behavioral intentions of Generation Y. Journal of Advertising Research, 44(1), 108 –118. doi:10.1017/S0021849904040206
- Bushman, B. J. (2007). That was a great commercial, but what were they selling? Effects of violence and sex on memory for products in television commercials. Journal of Applied Social Psychology, 37, 1784 –1796.
- Daniels, E. A. (2009). Sex objects, athletes, and sexy athletes: How media representations of women athletes can impact adolescent girls and college women. Journal of Adolescent Research, 24, 399 –422. doi:10.1177/0743558409336748
- Fredrickson, B. L., & Roberts, T. A. (1997). Objectification theory: Toward understanding women’s lived experiences and mental health risks. Psychology of Women Quarterly, 21, 173 –206. doi:10.1111/j.1471-6402.1997.tb00108.x
- Grabe, S., & Hyde, J. S. (2009). Body objectification, MTV, and psychological outcomes among female adolescents. Journal of Applied Social Psychology, 39, 2840 –2858. doi:10.1111/j.1559-1816.2009.00552.x
- Gurung, R. A. R., & Chrouser, C. J. (2007). Predicting objectification: Do provocative clothing and observer characteristics matter? Sex Roles, 57, 91 –99. doi:10.1007/s11199-007-9219-z
- Knight, J. L., & Giuliano, T. A. (2001). He’s a Laker; She’s a “Looker”: The consequences of gender-stereotypical portrayals of male and female athletes by the print media. Sex Roles, 45, 217 –229. doi:10.1023/A:1013553811620
- Koukounas, E., & Letch, N. M. (2001). Psychological correlates of perception of sexual intent in women. The Journal of Social Psychology, 141, 443 –456. doi:10.1080/00224540109600564
- Moradi, B., & Huang, Y. P. (2008). Objectification theory and psychology of women: A decade of advances and future directions. Psychology of Women Quarterly, 32, 377 –398. doi:10.1111/j.1471-6402.2008.00452.x
- Strelan, P., & Hargreaves, D. (2005). Reasons for exercise and body esteem: Men’s responses to self-objectification. Sex Roles, 53, 495 –503. doi:10.1007/s11199-005-7137-5
- Vandenbosch, L., & Eggermont, S. (2013). Sexualization of adolescent boys: Media exposure and boys’ internalization of appearance ideals, self-objectification, and body surveillance. Men and Masculinities, 16, 283 –306. doi:10.1177/1097184X13477866