Bibliography
- Charmasson, H. 1988. The Name is the Game—How to Name a Company or Product. Homewood, IL: Erwin Professional. Accessed 12 March 2018. https://www.jadeinstitute.com/jade/oriental-herb-gallery.php?order=chinese_name
- Chen, L. 2019. “Communicating Health and Wellness: The Meaning behind Names of Handmade Soaps.” English Today 35, no.1: 14–19.
- Cross, M. 2015. The Handmade Soap Book, Updated 2nd Edition. Grantham, UK: IMM Lifestyle.
- Danesi, M. 2011. “What’s in a Brand Name? A Note on the Onomastics of Brand Naming.” Names 59, no. 3: 175–85.
- Dong, L., and M. Helms. 2001. “Brand Name Translation Model: A Case Analysis of US Brands in China.” Journal of Brand Management 9, no. 2: 99–115.
- Fox, K. 2005. The Smell Report. Oxford: Social Issues Research Center. Accessed 8 April 2018. http://www.sirc.org/publik/smell.pdf.
- Haig, M. 2011. Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time. London: Kogan Page.
- Hall, M. 2008. “The Marketing of Organic Products: An Instrumental/Symbolic Perspective.” Journal of Food Products Marketing 14, no. 3: 1–11.
- Haugen, J. 2009. “Borrowed Borrowings: Nahuatl Loan Words in English.” E-Journal in Lexicology. 3: 64–106.http://journals.openedition.org/lexis/638
- Hsu, E., and S. Harris. 2010. Plants, Health and Healing: On the Interface of Ethnobotany and Medical Anthropology. New York: Berghahn Books.
- Kakudidi, E. 2004. “Cultural and Social Uses of Plants from and around Kibale National Park, Western Uganda.” African Journal of Ecology 42, no. s1: 114–8.
- Miller, L. 2006. Beauty Up: Exploring Contemporary Japanese Body Aesthetics. Berkeley: University of California Press.
- Nuessel, F. 2018. “A Note on Selected Craft Beer Brand Names.” Names 66, no. 2: 106–15.
- Ottman, J. (ed.). 2011. “The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding.” San Francisco: Berrett-Koehler Publishers.
- Parsonage Soap Company. 2015. “Essential Oil Soaps–Lavender Lime.” Accessed 20 January 2018. https://squareup.com/market/parsonagesoaps/item/lavender-lime
- Pérez Hernández, L. 2013. “A Pragmatic-Cognitive Approach to Brand Names: A Case Study of Rioja Wine Brands.” Names 61, no. 1: 33–46.
- Rondilla, J., and P. Spickard. 2007. Is Lighter Better?: Skin-Tone Discrimination among Asian Americans. Lanham, MD: Rowman & Littlefield Publishing.
- Sarkar, A. N. 2012. “Green Branding and Eco-Innovations for Evolving a Sustainable Green Marketing Strategy.” Asia-Pacific Journal of Management Research and Innovation 8, no. 1: 39–58.