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Original Articles

Interaction of evidence and readers’ intelligence on the effects of short messages

Pages 407-413 | Published online: 05 Jun 2009

References

  • Dresser , William R. 1963 . “Effects of ‘Satisfactory’ and ‘Unsatisfactory’ Evidence in a Speech of Advocacy,” . Speech Monographs , XXX August : 302
  • McCroskey , James C. 1967 . Studies of the Effects of Evidence in Persuasive Communication , Report SCRL, 4–67 5 Speech Communication Research Laboratory, Michigan State University .
  • McCroskey , James C. and Dunham , Robert E. 1966 . “Ethos: A Confounding Element in Communication Research,” . Speech Monographs , XXXIII November : 456 – 463 .
  • Holtzman , Paul D. 1966 . “Confirmation of Ethos as a Confounding Element in Communication Research,” . Speech Monographs , XXXIII November : 464 – 466 .
  • Rose , Robert Earl . 1967 . “Power of Four Measuring Instruments to Detect Shifts in Attitude” . 61 University of Iowa . unpublished Master's thesis
  • Lindquist , E. F. 1953 . Design and Analysis of Experiments in Psychology and Education 285 – 288 . Boston
  • McCroskey , James C. 1969 . “A Summary of Experimental Research on the Effects of Evidence in Persuasive Communication,” . QJS , LV April : 176

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