Winning an election: A communication case study

References

• The actual name of the small Ohio town has been changed in this paper at the request of the local committee.
   Google Scholar
• Goldman , Alfred E. 1962 . “The Group Depth Interview” . Journal of Marketing , July : 61 – 81 .
   Google Scholar
• Ibid., p. 67.
   Google Scholar
• Rosnow , R. and Robinson , E. , eds. 1967 . Experiments in Persuasion , New York : Academic Press .
   Google Scholar
• Hovland , Carl and Weiss , W. 1951 . “The Influence of Source Credibility on Communication Effectiveness” . Public Opinion Quarterly , XV : 635 – 650 .
   Web of Science ®Google Scholar
• Powell , F. 1965 . “The Effect of Anxiety‐Arousing Messages When Related to Personal, Familial, and Impersonal Referents” . Speech Monographs , XXXII : 102 – 106 .
   Google Scholar
• Berkowitz , L. and Cottingham , D. 1960 . “The Interest Value and Relevance of Fear‐Arousing Communications” . Journal of Abnormal and Social Psychology , LX : 37 – 43 .
   Google Scholar
• Insko , Chester , Arkoff , A. and Insko , V. 1965 . “Effects on High and Low Fear‐Arousing Communications Upon Opinions Toward Smoking” . Journal of Experimental Social Psychology , I : 256 – 266 .
   Google Scholar
• Kraus , S. , El‐Assal , E. and DeFleur , M. 1966 . “Fear‐Threat Appeals in Mass Communication: An Apparent Contradiction” . Speech Monographs , XXXIII : 23 – 29 .
   Google Scholar
• Leventhal , H. “Fear: For Your Health” . Psychology Today , I 54 – 58 .
   Google Scholar
• Ms. Perry (Ph.D., Michigan State University) is Senior Study Director at National Analysts, Inc., Philadelphia, Pennsylvania.
   Google Scholar