Perceptual scales for assessing audience response to social problem information campaigns

References

• Hyman , Herbert H. and Sheatsley , Paul B. 1947 . “Some Reasons Why Information Campaigns Fail,’’ . Public Opinion Quarterly , XI : 412 – 423 .
   Google Scholar
• Mendelsohn , Harold . 1973 . “Some Reasons Why Information Campaigns Can Succeed” . Public Opinion Quarterly , XXXVII : 50 – 61 .
   Google Scholar
• Appel , Valentine . 1966 . “Another Dubious Method for Measuring Advertising Effectiveness” . In Attitude Research at Sea , Edited by: Adler , Lee and Crespi , Irving . 141 – 152 . Chicago : American Marketing Association .
   Google Scholar
• Fishbein , Martin . 1967 . “Attitude and the Prediction of Behavior” . In Readings in Attitude Theory and Measurement , Edited by: Fishbein , Martin . 477 – 492 . New York : Wiley .
   Google Scholar
• Pinson , Christian and Roberto , Eduardo . 1973 . “Do Attitude Changes Precede Behavior Change?” . Journal of Advertising Research , XIII : 33 – 38 .
   Google Scholar
• Howard , John A. and Sheth , Jagdish N. 1970 . “Theory of Buyer Behavior” . In Marketing Models: Behavioral Science Applications , Edited by: Day , Ralph and Ness , Thomas . 507 – 533 . Scranton, Pa. : Intext Educational Publishers .
   Google Scholar
• Nicosia , Francesco M. 1966 . Consumer Decision Processes , Englewood Cliffs, N.J. : Prentice‐Hall .
   Google Scholar
• Albrecht , Stan L. 1973 . “Verbal Attitudes and Significant Other's Expectations as Predictors of Marijuana Use” . Sociology and Social Research , LVII : 196 – 207 .
   Google Scholar
• Leavitt , Clark . 1970 . “A Multidimensional Set of Rating Scales for Television Commercials” . Journal of Applied Psychology , LIV : 427 – 429 .
   Google Scholar
• Wells , William C. , Leavitt , Clark and McConville , Maureen . 1971 . “A Reaction Profile for TV Commercials” . Journal of Advertising Research , XI : 11 – 17 .
   Google Scholar
• Burgoon , Michael . 1972 . “A Factor‐Analytic Examination of Messages Advocating Social Change” . Speech Monographs , XXXIX : 290 – 295 .
   Google Scholar
• Carroll , John B. 1960 . “Vectors of Prose Style” . In Style in Language , Edited by: Sebeck , Thomas . 283 – 292 . Cambridge, Mass. : M.I.T. Press .
   Google Scholar
• Hanneman , Gerhard J. 1973 . “Communicating Drug‐Abuse Information Among College Students” . Public Opinion Quarterly , XXXVII : 171 – 191 .
   Google Scholar
• Leavitt.
   Google Scholar
• McEwen , Willian J. 1972 . Dimensions of Response to Public Service Drug Abuse Information , Drug Abuse Information Research Project Report No. 2 University of Connecticut .
   Google Scholar
• Wells , Leavitt , McConville , Charles E. Osgood , Suci , George J. and Tannenbaum , Percy H. 1957 . The Measurement of Meaning , Urbana, Ill. : U. of Illinois Press .
   Google Scholar
• McEwen.
   Google Scholar
• Leavitt; Burgoon.
   Google Scholar
• McEwen , Willian J. 1972 . “Drug Abuse Information in the Mass Media: Studies of Information Impact” . Paper presented at the Speech Communication Association 58th annual convention . 1972 , Chicago, Ill.
   Google Scholar
• Doctor , Ronald M. and Sieveking , Nicholas A. 1973 . “A Comparison of Attitudes Among Heroin Addicts, Policemen, and Marijuana Users, and Nondrug Users About the Drug Addict” . International Journal of the Addictions , VIII : 691 – 699 .
   Google Scholar
• Orcutt , James D. and Biggs , Donald A. 1973 . “Perceived Risks of Marijuana and Alcohol Use: Comparisons of Nonusers and Regular Users” . Journal of Drug Issues , III Fall : 355 – 360 .
   Google Scholar
• Wells, Leavitt, and McConville.
   Google Scholar
• Day , George S. 1974 . “Attitude Stability, Changeability, and Predictive Ability” . In Consumer Behavior , Edited by: Farley , John . 130 – 145 . Boston : Allyn and Bacon .
   Google Scholar
• Kotler , Philip and Zaltman , Gerald . 1971 . “Social Marketing: An Approach to Planned Social Change” . Journal of Marketing , XXXV : 3 – 12 .
   Google Scholar