Short‐term effects of an anti‐marijuana media campaign targeting high sensation seeking adolescents

References

• Andrucci , G. L. , Archer , R. P. , Pancoast , D. L. and Gordon , R. A. 1989 . The relationship of MMPI and sensation seeking scales to adolescent drug use . Journal of Personality Assessment , 53 : 253 – 266 .
   PubMed Web of Science ®Google Scholar
• Atkin , C. K. and Friemuth , V. 1989 . “ Formative evaluation research in campaign design ” . In Public communication campaigns , Edited by: Rice , R. E. and Atkin , C. K. 131 – 150 . Newbury Park, CA : Sage .
   Google Scholar
• Backer , T. E. 1990 . Comparative synthesis of mass media health behavior campaigns . Knowledge: Creation, Diffusion, Utilization , 11 : 315 – 329 .
   Google Scholar
• Bardo , M. T. and Mueller , C. W. 1991 . “ Sensation seeking and drug abuse prevention from a biological perspective ” . In Persuasive communication and drug abuse prevention , Edited by: Donohew , L. , Sypher , H. E. and Bukoski , W. J. 195 – 207 . Hillsdale, NJ : Lawrence Erlbaum .
   Google Scholar
• Bardo , M. T. , Donohew , R. L. and Harrington , N. G. 1996 . Psychobiology of novelty seeking and drug seeking behavior . Behavioural Brain Research , 77 : 23 – 43 .
   PubMed Web of Science ®Google Scholar
• Bardo , M. T. , Neiswander , J. L. and Pierce , R. C. 1989 . Novelty‐induced place preference behavior in rats: Effects of opiate and dopaminergic drugs . Pharmacology, Biochemistry, and Behavior , 32 : 683 – 689 .
   PubMed Web of Science ®Google Scholar
• Berlyne , D. E. 1971 . Aesthetics and psychophysiology , New York : Appleton‐Century‐Crofts .
   Google Scholar
• Black , G. S. 1991 . “ Changing attitudes toward drug use: The effects of advertising ” . In Persuasive communication and drug abuse prevention , Edited by: Donohew , L. , Sypher , H. E. and Bukoski , W. J. 157 – 191 . Hillsdale, NJ : Lawrence Erlbaum .
   Google Scholar
• Box , G. E. P. , Jenkins , G. M. and Reinsel , G. C. 1994 . Time series analysis: Forecasting and control , (3rd ed.) , San Francisco : Holden‐Day .
   Google Scholar
• Brown , J. D. and Einsiedel , E. F. 1990 . “ Public health campaigns: Mass media strategies ” . In Communication and health: Systems and applications , Edited by: Ray , E. B. and Donohew , R. L. Hillsdale, NJ : Lawrence Erlbaum .
   Google Scholar
• Donohew , L. 1988 . Effects of drug abuse message styles: Final report , Rockville, MD : National Institute on Drug Abuse . (Grant No. DA03462)
   Google Scholar
• Donohew , L. 1990 . “ Public health campaigns: Individual message strategies and a model ” . In Communication and health: systems and applications , Edited by: Ray , E. B. and Donohew , L. Hillsdale, NJ : Lawrence Erlbaum . (pp)
   Google Scholar
• Donohew , L. , Lorch , E. and Palmgreen , P. 1991 . “ Sensation seeking and targeting of televised anti‐drug PSAs ” . In Persuasive communication and drug abuse prevention , Edited by: Donohew , L. , Sypher , H. E. and Bukoski , W. J. 209 – 226 . Hillsdale, NJ : Lawrence Erlbaum .
   Google Scholar
• Donohew , L. , Lorch , E. and Palmgreen , P. 1998 . Applications of a theoretic model of information exposure to health interventions . Health Communication Research , 24 (3) : 454 – 468 .
   Google Scholar
• Donohew , L. , Palmgreen , P. and Duncan , J. 1980 . An activation model of information exposure . Communication Monographs , 47 : 295 – 303 .
   Web of Science ®Google Scholar
• Donohew , L. , Palmgreen , P. and Lorch , E. P. 1994 . Attention, need for sensation, and health communication campaigns . American Behavioral Scientists , 38 (2) : 310 – 322 .
   Web of Science ®Google Scholar
• Donohew , L. , Helm , D. , Lawrence , P. and Shatzer , M. 1988 . “ Sensation seeking and targeting of televised anti‐drug PSAs ” . In Persuasive communication and drug abuse prevention , Edited by: Donohew , L. , Sypher , H. E. and Bukoski , W. 209 – 226 . Clifton, NJ : Humana Press .
   Google Scholar
• Everett , M. W. and Palmgreen , P. 1995 . Influences of sensation seeking, message sensation value, and program context on effectiveness of anticocaine public service announcements . Health Communication , 7 (3) : 225 – 248 .
   Web of Science ®Google Scholar
• Erickson , A. C. , McKenna , J. W. and Romano , R. M. 1990 . Past lessons and new uses of the mass media in reducing tobacco consumption . Public Health Reports , 105 : 239 – 244 .
   PubMed Web of Science ®Google Scholar
• Flay , B. R. and Burton , D. 1990 . “ Effective mass communication strategies for health campaigns ” . In Mass communication and public health: Complexities and conflicts , Edited by: Atkin , C. and Wallack , L. 129 – 146 . Newbury Park, CA : Sage .
   Google Scholar
• Flay , B. R. and Sobel , J. L. 1983 . “ The role of mass media in preventing adolescent substance abuse. NIDA Research Monograph 47 ” . In Preventing adolescent drug abuse: Intervention strategies , Edited by: Glynn , T. J. , Leukefeld , C. G. and Ludford , J. P. 5 – 35 . Rockville, MD : National Institute on Drug Abuse .
   Google Scholar
• Flora , J. A. , Maccoby , N. and Farquhar , J. W. 1989 . “ Communication campaigns to prevent cardiovascular disease: The Stanford community studies ” . In Public communication campaigns , Edited by: Rice , R. E. and Atkin , C. K. 233 – 252 . Newbury Park, CA : Sage .
   Google Scholar
• Fulker , D. W. , Eysenck , H. J. and Zuckerman , M. 1980 . A genetic and environmental analysis of sensation seeking . Journal of Research on Personality , 14 : 261 – 281 .
   Web of Science ®Google Scholar
• Hoyle , R. H. and Stephenson , M. T. Brief measure of sensation seeking for adolescents . Paper presented to the Midwestern Psychological Association . Chicago, Illinois. May .
   Google Scholar
• Hoyle , R. H. , Stephenson , M. T. , Palmgreen , P. , Lorch , E. P. and Donohew , R. L. 1997 . Brief measure of sensation seeking for research on adolescents , Lexington, KY : Department of Communication, University of Kentucky . Unpublished manuscipt
   Google Scholar
• Huba , G. J. , Newcomb , M. D. and Bentler , P. M. 1981 . Comparisons of canonical correlation and interbattery factor analysis on sensation seeking and drug use domains . Applied Psychological Measurement , 5 : 291 – 306 .
   Web of Science ®Google Scholar
• Johnston , L. D. , Bachman , J. G. and O'Malley , P. M. 1994 . Monitoring the future: A continuing study of the lifestyles and values of youth , Ann Arbor, MI : Consortium for Political and Social Research .
   Google Scholar
• Klein , J. D. , Brown , J. D. , Walsh‐Childers , K. , Oliveri , J. , Porter , C. and Dykers , C. 1993 . Adolescents’ risky behavior and mass media use . Pediatrics , 92 (1) : 24 – 31 .
   PubMed Web of Science ®Google Scholar
• Lorch , E. P. , Palmgreen , P. , Donohew , L. , Helm , D. , Baer , S. A. and D'Silva , M. U. 1994 . Program context, sensation seeking, and attention to televised anti‐drug public service announcements . Human Communication Research , 20 (3) : 390 – 412 .
   Web of Science ®Google Scholar
• McDivitt , J. A. , Zimicki , S. and Hornik , R. C. 1997 . Explaining the impact of a communication campaign to change vaccination knowledge and coverage in the Phillipines . Health Communication , 9 : 95 – 118 .
   Web of Science ®Google Scholar
• Netter , P. , Hennig , J. and Roed , I. S. 1996 . Serotonin and dopamine as mediators of sensation seeking behavior . Neuropsychobiology , 34 : 155 – 165 .
   PubMed Web of Science ®Google Scholar
• Newcomb , M. D. , Maddahian , E. and Bentler , P. M. 1986 . Risk factors for drug use among adolescents: Concurrent and longitudinal analyses . American Journal of Public Health , 76 : 525 – 531 .
   PubMed Web of Science ®Google Scholar
• Nowak , G. J. and Siska , M. J. 1995 . “ Using research to inform campaign development and message design: Examples from the American Responds to AIDS campaign ” . In Designing health messages , Edited by: Maibach , E. and Parrott , R. L. 169 – 185 . Newbury Park, CA : Sage .
   Google Scholar
• Palmgreen , P. and Donohew , L. “ Effective mass media strategies for drug abuse prevention campaigns ” . In Handbook of drug abuse prevention: Theory, science, and practice , Edited by: Bukoski , W. J. and Sloboda , Z. New York : Plenum Publications . (in press)
   Google Scholar
• Palmgreen , P. , Donohew , L. , Lorch , E. P. , Rogus , M. , Helm , D. and Grant , N. 1991 . Sensation seeking, message sensation value, and drug use as mediators of PSA effectiveness . Health Communication , 3 : 217 – 227 .
   Google Scholar
• Palmgreen , P. , Lorch , E. P. , Donohew , L. , Harrington , N. G. , D'Silva , M. and Helm , D. 1995 . Reaching at‐risk populations in a mass media drug abuse prevention campaign: Sensation seeking as a targeting variable . Drugs and Society , 8 (3–4) : 29 – 45 .
   Google Scholar
• Perloff , R. M. 1993 . The dynamics of persuasion , Mahwah, NJ : Lawrence Erlbaum .
   Google Scholar
• Rogers , E. M. and Storey , J. D. 1987 . “ Communication campaigns ” . In Handbook of communication science , Edited by: Berger , C. R. and Chaffee , S. H. 817 – 846 . Beverly Hills, CA : Sage .
   Google Scholar
• Stacy , A. W. , Newcomb , M. D. and Bentler , P. M. 1993 . Cognitive motivations and sensation seeking as long‐term predictors of drinking problems . Journal of Social and Clinical Psychology , 12 : 1 – 24 .
   Web of Science ®Google Scholar
• Stephenson , M. T. 1999 . Using formative research to conceptualize and develop a marketing plan for student health services . Journal of American College Health , 47 (5) : 237 – 239 .
   Web of Science ®Google Scholar
• Sussman , S. , Stacy , A. W. , Dent , C. W. , Simon , T. R. and Johnson , C. 1996 . Marijuana use: Current issues and new research directions . Journal of Drug Issues , 26 (4) : 695 – 720 .
   Web of Science ®Google Scholar
• Swan , N. 1998 . Drug abuse cost to society set at $97.7 billion, continuing steady increase since 1975 . NIDA Notes , 13 (4) : 1
   Google Scholar
• Teichman , M. , Barnea , Z. and Rahav , G. 1989 . Sensation seeking, state and trait anxiety and depressive mood in adolescent substance users . International Journal of Addictions , 24 : 87 – 99 .
   PubMed Web of Science ®Google Scholar
• Wartella , E. and Middlestadt , S. 1991 . The evolution of models of mass communication and persuasion . Health Communication , 3 : 205 – 215 .
   Google Scholar
• Zastowny , T. R. , Adams , E. H. , Black , G. S. , Lawton , K. B. and Wilder , A. L. 1993 . Sociodemographic and attitudinal correlates of alcohol and other drug use among children and adolescents: Analysis of a large‐scale attitude tracking study . Journal of Psychoactive Drugs , 25 (3) : 223 – 237 .
   Web of Science ®Google Scholar
• Zuckerman , M. 1979 . Sensation seeking: Beyond the optimal level of arousal , Hillsdale, NJ : Lawrence Erlbaum .
   Google Scholar
• Zuckerman , M. 1988 . “ Behavior and biology: Research on sensation seeking and reactions to the media ” . In Communication, social cognition, and affect , Edited by: Donohew , L. , Sypher , H. E. and Higgins , E. T. 173 – 194 . Hillsdale, NJ : Lawrence Erlbaum .
   Google Scholar
• Zuckerman , M. 1990 . The psychobiology of sensation seeking . Journal of Personality , 58 : 313 – 345 .
   PubMed Web of Science ®Google Scholar
• Zuckerman , M. 1994 . Behavioral expressions and biosocial bases of sensation seeking , New York : Cambridge University Press .
   Google Scholar