References
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- Doyle , John V. 1969 . “The general areas of account management responsibility; kinds of personal contact required and subjective faculties needed for each of them,” . In A Handbook for the Advertising Agency Account Executive , 1 – 12 . Reading , MA : Addison-Wesley Publishing Company and The American Association of Advertising Agencies, Inc. .
- 1984 . “Fortieth Report on U.S. Agencies,” . Advertising Age , March 28
- Harrington , Leo A. 1969 . “The account executive's contributions to the creative team: involvement, information, and inspiration,” . In A Handbook for the Advertising Agency Account Executive , 175 – 79 . Reading , MA : Addison-Wesley Publishing Company and The American Association of Advertising Agencies, Inc. .
- Hotz , Mary R. , Ryans , John K. Jr. and Shank-Lin , William L. 1982 . “Agency/Client Relationships as Seen by Influentials on Both Sides,” . Journal of Advertising , 11 : 37 – 44 .
- Martin , Stephen and Newman , Alan . 1985 . “What Do Ad People Think of Each Other?,” . Adweek , June 3 : 25 – 26 .
- Moriarty , Sandra E. and Vanden Bergh , Bruce G. 1984 . “Advertising Creatives Look at Creativity,” . Journal of Creative Behavior , 18 : 162 – 74 . Third Quarter
- October 1984 . Standard Directory of Advertising Agencies, October 1984/January 1985 , October , Wilmette , IL : National Register Publishing Company .
- Vanden Bergh , Bruce G. and Moriarty , Sandra E. “Improving the Working Relationship Between Account Executives and Creative Personnel: The Creative Viewpoint.” . Paper presented at the National Conference of the American Academy of Advertising . April . Lawrence : University of Kansas .