The Advertising Exposure Effect of Free Standing Inserts

References

• Bawa , Kapil and Shoemaker , Robert W. 1987a . “The Coupon-Prone Consumer: Some Findings Based on Purchase Behavior Across Product Classes,” . Journal of Marketing , 51 October : 99 – 110 .
   Web of Science ®Google Scholar
• Bawa , Kapil and Shoemaker , Robert W. 1987b . “The Effect of Direct Mail Coupon on Brand Choice Behavior,” . Journal of Marketing Research , 24 November : 370 – 376 .
   Web of Science ®Google Scholar
• Blattberg , Robert A. and Wisniewski , Kenneth J. 1989 . “Price Induced Patterns of Competition,” . Marketing Science , 8 Fall : 291 – 309 .
   Web of Science ®Google Scholar
• Blattberg , Robert A. and Neslin , Scott A. 1990 . Sales Promotion: Concepts, Methods and Strategies , Englewood Cliffs , NJ : Prentice Hall .
   Google Scholar
• Bender , Dennis . 1994 . Millward, Brown, Inc. . personal communication
   Google Scholar
• Bowman , Russell . 1980 . Coupons and Rebates: Profits on the Dotted Line , New York : Chain Store Publishing .
   Google Scholar
• 1994 . “Hold the Comics, Sports, and Give Me that FSI,” . Brandweek , March 21 : 40 – 42 .
   Google Scholar
• Harvey , Andrew . 1991 . The Econometric Analysis of Time Series , Cambridge , MA : MIT Press .
   Google Scholar
• Inman , Jeffrey J. and McAlister , Leigh . 1994 . “Do Coupon Expiration Dates Affect Consumer Behavior?” . Journal of Marketing Research , 31 August : 423 – 428 .
   Web of Science ®Google Scholar
• Kumar , V. and Leone , Robert P. 1988 . “Measuring the Effect of Retail Store Promotions on Brand and Store Substitution,” . Journal of Marketing Research , 25 May : 178 – 85 .
   Web of Science ®Google Scholar
• Mulhern , Francis J. and Leone , Robert P. 1991 . “Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability,” . Journal of Marketing , 44 October : 63 – 76 .
   Google Scholar
• Narasimhan , Chakravathi . 1984 . “A Price Discrimination Theory of Coupons,” . Marketing Science , 3 Spring : 128 – 146 .
   Google Scholar
• Neslin , Scott A. 1990 . “A Market Response Model for Coupon Promotions,” . Marketing Science , 9 Spring : 125 – 145 .
   Web of Science ®Google Scholar
• Neslin , Scott A. and Clarke , Darral G. 1987 . “Relating the Brand Use Profile of Coupon Redeemers to Brand and Coupon Characteristics,” . Journal of Advertising Research , 27 February/March : 23 – 32 .
   Web of Science ®Google Scholar
• Neslin , Scott A. and Shoemaker , Robert W. 1983 . “A Model for Evaluating the Profitability of Coupon Promotions,” . Marketing Science , 2 Fall : 361 – 380 .
   Google Scholar
• 1994 . “Coupon Watch,” . Promo , September : 73
   Google Scholar
• Schultz , Don E. , Tannenbaum , Stanley I. and Lauterborn , Robert F. 1993 . Integrated Marketing Communications , Chicago : NTC Business Books .
   Google Scholar
• Tellis , Gerald J. 1988 . “The Price Elasticity of Selective Demand: A Meta-Analysis of Econometric Models of Sales,” . Journal of Marketing Research , 25 November : 331 – 341 .
   Web of Science ®Google Scholar
• Theil , Henri . 1971 . Principles of Econometrics , New York : Wiley .
   Google Scholar
• Wall Street Journal . 1994 . “Awash in Coupons? Some Firms Try to Stem the Tide,” . May 10 : B1
   Google Scholar
• Ward , Ronald W. and Davis , James E. 1978 . “A Pooled Cross-Section, Time-Series Model of Coupon Promotions,” . American Journal of Agricultural Economics , 60 August : 393 – 401 .
   Web of Science ®Google Scholar