Journal of Advertising, Volume 24, Issue 1 (1995)

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Journal of Advertising, Volume 24, Issue 1 (1995)

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Editorials

Editorial
From the Former Editor
Possibilities for Color beyond Advertising
George M. Zinkhan Former Editor
Page: III
Published online: 31 May 2013
CitationforFrom the Former Editor | References | PDF (92.3 KB)
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Article

Article
Visual Attention to Programming and Commercials: The Use of In-home Observations
Dean M. Krugman, Glen T. Cameron & Candace McKearney White
Pages: 1-12
Published online: 31 May 2013
AbstractforVisual Attention to Programming and Commercials: The Use of In-home Observations | References | PDF (1.8 MB)
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Article
To Be and Not to Be: Lifestyle Imagery, Reference Groups, and The Clustering of America
Basil G. Englis & Michael R. Solomon
Pages: 13-28
Published online: 31 May 2013
AbstractforTo Be and Not to Be: Lifestyle Imagery, Reference Groups, and The Clustering of America | References | PDF (2.3 MB)
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Article
The Advertising Exposure Effect of Free Standing Inserts
Srini S. Srinivasan, Robert P. Leone & Francis J. Mulhern
Pages: 29-40
Published online: 31 May 2013
AbstractforThe Advertising Exposure Effect of Free Standing Inserts | References | PDF (2.1 MB)
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Article
Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response
William K. Darley & Robert E. Smith
Pages: 41-56
Published online: 31 May 2013
AbstractforGender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response | References | PDF (2.3 MB)
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Article
Retail Services Advertising: The Effects of Appeal, Medium, and Service
Marla Royne Stafford & Ellen Day
Pages: 57-71
Published online: 31 May 2013
AbstractforRetail Services Advertising: The Effects of Appeal, Medium, and Service | References | PDF (2 MB)
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Article
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad
Kenneth R. Lord, Myung-Soo Lee & Paul L. Sauer
Pages: 73-85
Published online: 31 May 2013
AbstractforThe Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad | References | PDF (2 MB)
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