References
- Abernethy , Avery M. and Franke , George R. 1996 . “The Information Content of Advertising: A Meta-Analysis,” . Journal of Advertising , 25 ( Summer ) : 1 – 17 .
- Advertising Age . 1995 . “Agency Report of U.S. Agencies Ranked by Gross Income,” (April 10)
- Abernethy , Avery M. and Franke , George R. 1996 . “Negative Pay Lurks Below Gender Survey,” Vol. 2 , S8 (December)
- Alvey , Patty , Cunningham , Isabella C.M. , Leckenby , John D. , Lee , Weina , Morrison , Deborah , Murphy , John , Poindexter , Paula , Richards , Jef I. , Stout , Pat , Tucker , Elizabeth , Tharp , Marye and Wilcox , Gary B. 1996 . “Thoughts About the Future of Advertising,” , 1 – 24 . Austin : College of Communication, The University of Texas . Department of Advertising Working Papers
- Auer , Emma . 1976 . “Creative Advertising Students: How Different?” . Journal of Advertising , 5 ( June ) : 5 – 10 .
- Beard , Fred . “Preparing Campaigns Students for Groupwork,” . paper presented at 1997 Annual Association for Education in Journalism and Mass Communication Conference . Chicago . (August)
- Burnett , Leo . 1960 . “Finally Someone Has to Get Out an Ad,” . In The Role of Advertising , Edited by: Sandage , Charles H. and Fryburger , Vernon . 352 – 361 . Homewood , IL : Irwin .
- Courtney , Alice E. 1971 . “Communications Research and Advertising Practice,” , Cambridge , MA : Marketing Science Institute . working paper
- Cummings , Barton A. 1984 . The Benevolent Dictators: Interviews with the Advertising Greats , Chicago : Crain Publishing .
- Dillion , Tom . 1975 . “The Triumph of Creativity Over Communication,” . Journal of Advertising , 4 ( Summer ) : 15 – 18 . 10
- Feasley , Florence G. and Stuart , Elnora W. 1987 . “Magazine Advertising Layout and Design: 1932–1982,” . Journal of Advertising , 16 ( 2 ) : 20 – 25 .
- Fox , Stephen . 1985 . The Mirror Makers: A History of American Advertising and Its Creators , New York : Vintage Books Edition .
- Gould , Thomas . “Teaching Advertising Copywriting in a PC World: Changes and Developments in University Programs,” . paper presented at 1997 Annual Association for Education in Journalism and Mass Communication Conference . Chicago . (August)
- Hirschman , Elizabeth C. 1989 . “Role-Based Models of Advertising Creation and Production,” . Journal of Advertising , 18 ( December ) : 42 – 53 .
- Holz , Mary R. , Ryans , John K. Jr. and Shanklin , William L. 1982 . “Agency/Client Relationships as Seen by Influentials on Both Sides,” . Journal of Advertising , 11 ( 1 ) : 37 – 44 .
- Jones , John Philip . 1992 . How Much Is Enough? Getting the Most From Your Money , New York : Lexington Books .
- Kendrick , Alice , Slayden , David and Broyles , Sheri J. 1996 . “Real Worlds and Ivory Towers: A Survey of Top Creative Directors,” . Journalism & Mass Communication Educator , 51 ( Summer ) : 63 – 74 .
- Klebba , Joanne M. and Tierney , Pamela . 1995 . “Advertising Creativity: A Review and Empirical Investigation of External Evaluation, Cognitive Style, and Self-Perceptions of Creativity,” . Journal of Current Issues and Research in Advertising , 17 ( Fall ) : 33 – 51 .
- Kover , Arthur J. 1995 . “Copywriters' Implicit Theories of Communication: An Exploration,” . Journal of Consumer Research , 21 ( March ) : 596 – 611 .
- Laskey , Henry A. , Day , Ellen and Crask , Melvin R. 1989 . “Typology of Main Message Strategies for Television Commercials,” . Journal of Advertising , 18 ( 1 ) : 36 – 41 .
- Lavery , Roger M. “The Effect of Bottom Line Pressure on Advertising Creativity,” . Proceedings of the 1993 American Academy of Advertising . Edited by: Thorson , Esther . pp. 32 Columbia , MO : American Academy of Advertising .
- Lincoln , Yvonna and Guba , Egon . 1985 . Naturalistic Inquiry , Newbury Park , CA : Sage .
- Mondroski , Marcia M. , Reid , Leonard N. and Russell , J. Thomas . 1983 . “Agency Creative Decision Making: A Decision Systems Analysis,” . Current Issues and Research in Advertising , 6 : 57 – 69 .
- Moriarty , Sandra E. 1991 . Creative Advertising: Theory and Practice, , 2nd ed. , Englewood Cliffs , NJ : Prentice Hall .
- Moriarty , Sandra E. and Vanden Bergh , Bruce G. 1984 . “Advertising Creatives Look at Creativity,” . Journal of Creative Behavior , 18 : 162 – 174 . (3rd Quarter)
- Otnes , Cele , Oviatt , Arlo A. and Treisc , Deborah M. 1995 . “Views on Advertising Curricula from Experienced Creatives,” . Journalism Educator , 49 ( Winter ) : 21 – 30 .
- Otnes , Cele , Spooner , Erin and Trcisc , Deborah M. 1993 . “Advertising Curriculum Ideas from the ‘New Creatives’,” . Journalism Educator , 48 ( Autumn ) : 9 – 17 .
- Politz , Alfred . 1975 . “Creativeness and Imagination,” . Journal of Advertising , 4 ( Summer ) : 11 – 14 .
- Reid , Leonard N. 1977 . “Are Advertising Educators Good Judges of Creative Talent?” . Journal of Advertising , 6 ( Summer ) : 41 – 43 .
- Reid , Leonard N. 1978 . “Factors Affecting Creativity in Generation of Advertising,” . Journalism Quarterly , 55 ( Winter ) : 781 – 785 .
- Reid , Leonard N. and Rotfeld , Herbert J. 1976 . “Toward an Associative Model of Advertising Creativity,” . Journal of Advertising , 5 ( Fall ) : 24 – 29 .
- Reid , Leonard N. and Soley , Lawrence C. 1982 . “Generalized and Personalized Attitudes Toward Advertising's Social and Economic Effects,” . Journal of Advertising , 11 ( Fall ) : 3 – 7 .
- Robbs , Brett . 1996 . “The Advertising Curriculum and the Needs of Creative Students,” . Journalism & Mass Communication Educator , 50 ( Winter ) : 25 – 34 .
- Samli , Coskum A. and Sirgy , M. Joseph . 1996 . “The Advertising Industry in a Turbulent Environment: A Research Agenda and Call for Action,” . Journal of Current Issues and Research in Advertising , 18 ( Fall ) : 1 – 14 .
- Solomon , Michael R. and Greenberg , Lawrence . 1993 . “Setting the Stage: Collective Selection in the Stylistic Context of Commercials,” . Journal of Advertising , 22 ( March ) : 11 – 23 .
- 1996 . Standard Directory of Advertising Agencies , New Providence , NJ : Reed Publishing . (January)
- Stewart , David W. and Koslow , Scott . 1989 . “Executional Factors and Advertising Effectiveness: A Replication,” . Journal of Advertising , 18 ( 3 ) : 21 – 32 .
- Taylor , Ronald E. , Hoy , Marica Grubbs and Haley , Eric . 1996 . “How French Advertising Professionals Develop Creative Strategy,” . Journal of Advertising , 25 ( Spring ) : 1 – 14 .
- Tinkham , Spencer F. , Lane , W. Ronald and Leung , Annie . “Conflict Between Account and Creative Personnel Within the Advertising Agency: A Field Investigation,” . Proceedings of the 1987 American Academy of Advertising . Edited by: Feasley , Florence G. pp. R38 – R42 . Columbia , SC : American Academy of Advertising .
- Vance , Donald . 1982 . “Advertising Creativity: How Does a Student's ‘Creative Quotient’ Correlate with the Student's ‘Creative Productivity’?” . Journalism Educator , 38 ( Autumn ) : 45 – 48 . 52
- Bergh , Vanden Bruce G. “Associative Creative Ability and Student Performance on Writing Assignments in Different Media,” . Proceedings of the 1984 American Academy of Advertising . Edited by: Glover , Donald R. pp. 133 – 135 . Lincoln , NE : American Academy of Advertising .
- Vanden Bergh , Bruce G. , Reid , Leonard N. and Schorin , Gerald A. 1983 . “How Many Creative Alternatives to Generate,” . Journal of Advertising , 12 ( December ) : 46 – 49 .
- Vanden Bergh , Bruce G. , Smith , Sandra J. and Wicks , Jan L. 1986 . “Internal Agency Relationships: Account Services and Creative Personnel,” . Journal of Advertising , 15 ( 2 ) : 55 – 60 .
- 1984 . Webster's II New Riverside University Dictionary , Boston : Houghton-Mifflin .
- Weilbacher , William M. 1993 . Brand Marketing , Lincolnwood , IL : NTC Business Books .
- West , Douglas C. 1993 . “Cross-National Creative Personalities, Processes, and Agency Philosophies,” . Journal of Advertising Research , 33 ( September/October ) : 53 – 62 .
- White , Gordon E. 1972 . “Creativity: The X Factor in Advertising Theory,” . Journal of Advertising , 1 ( March ) : 24 – 28 .
- Yu , Julie and Cooper , Harris . 1983 . “A Quantitative Review of Research Design Effects on Response Rates to Questionnaires,” . Journal of Marketing Research , 20 ( February ) : 36 – 44 .
- Zinkhan , George M. 1993 . “Creativity in Advertising: Creativity in the Journal of Advertising,” . Journal of Advertising , 22 ( June ) : 1 – 3 .